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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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A Step by Step Guide to Fixing Any Google Penalty

Kikolani

Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Social networking website URL if any. By documenting data you need not refer to various social networking websites every time you need an URL. Contact e-mail address. Website contact form.

Google 82
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

This affected anyone who used article marketing as a way to build links and drive traffic to their websites, since article networks were hit the hardest , though some—like HubPages— regained their rankings in subsequent updates. Later, social networks like Digg, Last.fm, and others were affected as well.

Blogger 42
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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who are compensated can use the “nofollow&# tag within their outbound links to keep those links from being tagged by Google as paid content. The nofollow may well make that harder, but then again, if you are under contract I think it’s the buyer’s responsibility to track the postings of the paid blogger.

Blogger 40
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Mahalo Mr. Solis | Bare Feet Blog

Bare Feet Studios

Problem: Advertiser pays blogger for specific reviews or specific trips, knowing that they will get better than blind coverage. Here is a new-ish business to facilitate blogger product reviews. Companies pay essentially to be vetted and have contact with bloggers, who opt-in as reviewers.

Tourism 40
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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tools.

Tools 201
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This is a review of what tools (e.g. Get more reviews, people! How Social Media Affects Content Relevance in Search : Why is social media so important? For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings.

Marketing 264