Remove Guidelines Remove Marketing Remove Retail Remove Sentiment
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. By giving the influencers the freedom to develop content within clear brand guidelines, Big Lots has been able to unlock a wealth of beautiful, engaging, and highly authentic assets.

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What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail 133
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. Throughout quarantine, social gave brands a direct line to their customers.

Strategy 133
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 65
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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? From January to mid-May, the conversation around retail generated over 6.1 From January to April, there were over 69.7

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. Track branded hashtags and related keywords.