Direct Marketing Observations

JUNE 28, 2010

Crisis management, contingency planning, reputation management, leadership, why are these so hard? Maybe there is a perception that because they don’t figure into the day to day operations of organizations large and small that they’re not that important. So it does have social media undertones. Or are they?

Groups 122

Groups Groups Policies System 122

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 20.

Template 102

Template Templates Social Media RFP 102

Sprout Social

FEBRUARY 1, 2024

Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. Its visually appealing content calendar can help keep your social media team organized each time you schedule another batch of content. Paid plans start at $26/month.

Publishing 91

Publishing Tools Brands Facebook 91

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. So what makes Google+ special?

Google 218

Google Tips Bookmarklet SEO 218

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. What is AI automation?

Strategy 97

Strategy Sentiment Patterns Marketing 97

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 Then, you can craft buyer personas to match each member of these buyer groups. .

B2B 150

B2B LinkedIn Facebook Statistics 150

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Myrland Marketing

SEPTEMBER 1, 2021

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is important to remember that it will pay off because you are sharing your knowledge and building your reputation so that other people understand what you do.

Marketing 96

Marketing Training Reputation LinkedIn 96

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

JUNE 24, 2019

social messages annually. Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Social Babies. Social Czars.

Automotive 68

Automotive Reputation Social Media Management Retail 68

Sprout Social

MARCH 7, 2022

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics. Here’s to a better tomorrow ??

Survey 88

Survey Brands Sentiment Template 88

Hootsuite

MAY 3, 2023

The social messaging app is at the center of many online communities, with many groups using Slack as a discussion forum and networking group rolled into one by starting a Slack community. Forming genuine connections can help you organically generate leads as you build your know, like, and trust factors.

Real Estate 95

Real Estate Tips How To Hashtag 95

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. Expecting instant results.

Social Media 194

Social Media Sysomos Case Study B2B 194

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Creating a Strong Online Reputation – Learn how to create a strong online reputation for yourself and your business. Social Media. Stop Bothering Me!

Analytics 118

Analytics Research Real Estate Google 118

Almost Savvy

SEPTEMBER 30, 2009

The magic really begins to happen when you are able to use Twitter on-the-go on your phone, build groups of people who seem most interesting to you, or share photos and files through Twitter. The site is well organized, allowing you to search for an app by category, read reviews and share your own experiences with the apps you’ve used.

Directory 201

Directory Twitter Lijit Reputation 201

agora pulse

OCTOBER 8, 2019

Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. In practice, that means every member of your organization—from the cleaner right through to the CEO—can assist you in promoting your brand and achieving your targets. Organic reach. Engagement.

Social Media 84

Social Media Guidelines Hashtag Training 84

Saying It Social

JUNE 3, 2010

KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Almost Savvy

OCTOBER 6, 2009

Chances are that you’re one of the over 300 million people who have set-up a virtual home on Facebook because it is a great place to keep up with family and friends, as well as connecting with businesses and groups of interest. It is also a place filled with fascinating information – blog posts, videos, photos and news articles.

Screencast 229

Screencast Facebook Lijit LinkedIn 229

Kikolani

MAY 25, 2012

Get Inspired and Organzied: Mind Mapping for Content Marketing – One way to generate ideas for content marketing and keep them organized is through mind maps. If you’re not sure where to start, use these groups as a starting place. Social Media / Social Networking.

Mashup 122

Mashup Resources SEO RSS 122

agora pulse

OCTOBER 8, 2019

Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. In practice, that means every member of your organization—from the cleaner right through to the CEO—can assist you in promoting your brand and achieving your targets. Social Media Guidelines: Example.

Social Media 84

Social Media Guidelines Hashtag Training 84

Almost Savvy

NOVEMBER 23, 2009

Related articles which may interest you: Social Networking Friends vs. Real Life Friends Ready for Yet Another Social Platform? Earlier in the year I got up and spoke in front of a group of 40+ people about my blogging and job search, the the room was set up with wi-fi and there were plenty of laptops there then too.

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). Fanpage vs community vs brand vs groups. is a post from: Laurel Papworth- Social Network Strategy.

Communities 111

Communities Facebook Widget Web 2.0 111

Socialmedia.biz

JUNE 8, 2018

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Almost Savvy

JUNE 16, 2011

Doing this well will build your reputation and visibility. This can range from posting photos on Facebook from an offline event to holding live events online allowing a large group the opportunity to interact in real-time, and everything in between. Don’t miss the important opportunities to talk with, not at, your audience.

Campaign 255

Campaign Social Media Tips Transportation 255

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Mindjumpers

SEPTEMBER 9, 2010

But of course social media policies also are drafted as guidelines for your employees. Don’t let your fear for a “ negative reputation &# get you locked up in a defensive social media policy approach. Besides, your employees use social media anyway, for personal reasons. So why not?

Policies 186

Policies Education Social Media Marketing 186

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Social media can be an effective channel for lead nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers.

Influencer 111

Influencer Social Media How To SEO 111

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Almost Savvy

SEPTEMBER 15, 2010

Related articles which may interest you: Just Because We’re Social Networking “Friends&# Doesn’t Mean I’ll Go To 3rd Base With You Social Networking Friends vs. Real Life Friends Happy Holidays! If you enjoyed this post, make sure you subscribe to my RSS feed ! Thanks for the comment.

Facebook 272

Facebook Privacy LinkedIn Social Networking 272

Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Journalists on Twitter. Source Triggertrap eport.) Source: Forbes.com).

Twitter 94

Twitter News Influencer Open Source 94

Buzz Marketing for Technology

OCTOBER 13, 2008

Want to ensure your reputation precedes you and co-workers know what you can do? Maintain a vibrant Social Profile. Build a good-sized social network base. But having a good-sized network does provide them with an information advantage, and a fast way to communicate out to the organization at large.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Almost Savvy

JUNE 29, 2009

Is it really new to wonder why some other group is invading “your&# space? Does technology “belong&# to any one group or generation? Then, I realized we could have a little fun with this and allowed my thoughts to wander to an older form of communication – radio. Are Facebook and Twitter just the new radio?

LinkedIn 201

LinkedIn Lijit Reputation Social Media 201