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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.

Vocus 184
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

With a little time, research and the right plan, you can have yourself a platform to build your community with. In addition, WordPress’ sister offerings, BBpress and Buddypress offer message board and social network features as well that all integrate well with each other. month option that is ad free.

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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Research Resources. Google Books - This beta tool from Google is a great way to locate books and research material on every subject imaginable. The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Free Web Apps.

Resources 236
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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Over the last 13 years they raised $75M for breast cancer research. They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. They’re looking for acknowledgement, recognition, and most importantly, support. Go where they are.

Class 75
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. It is also an excellent source of market research which people don’t have to fill out forms to supply.

Brands 133