Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Toggle between Overview, Reach, Engagement, Audience, and Revenue. Tap YouTube Studio.

Metrics 145

Metrics Analytics YouTube How To 145

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 93

Social Media HootSuite Guidelines Marketing 93

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. It can be a lot more cost-effective than traditional marketing strategies. Do this through HTML or Google Tag Manager.

FAQ 121

FAQ Retail Overview Loyalty 121

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Workshop overview Strategy, regulations, issues and challenges with implementing AI in business, government and nonprofits.

API 52

API Case Study Training Conference 52

agora pulse

JANUARY 7, 2020

Here’s a quick overview of review management platforms I’ve had experience with. Bright Local is a solid local marketing management solution that monitors local positions and reviews on multiple platforms including Google Local, Yelp, Facebook, TripAdvisor, and many others. Local businesses: Bright Local.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 97

Examples Template Templates How To 97

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Hootsuite

MAY 1, 2023

Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. the marketing team, legal department, outside clients, etc.) Social media workflow tools Ready to make your social media marketing process flow like water? 1 Social Media Tool Create.

Template 135

Template Templates Social Media Tips 135

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Google Analytics. 1 use for Google Analytics is for analyzing website traffic. Which posts seem to perform best ?

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. For example Google Search Plus Your World is a large push towards greater personalization through social connections and social activity.

Publishing 215

Publishing Questions Social Media Activities 215

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Google Analytics. While the other platforms provide helpful insights, Google Analytics steps up your data game.

Data 97

Data Social Media How To ROI 97

Buffer Social

MARCH 28, 2017

With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing. Overview : How your Page is doing.

Analytics 40

Analytics Strategy Facebook Social Media 40

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Why do companies need review management software?

Software 93

Software Review Reputation How To 93

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. Diva Marketing/Toby : From a high level, what is Brandwatch’s Pinterest strategy? The company is experiencing huge growth in the young sector. .

Social Networking 92

Social Networking eBook Analysis API 92

Sprout Social

MARCH 27, 2024

It involves actively tracking reviews on websites like Google, Yelp and TripAdvisor, as well as social media channels like Facebook, Instagram and X (formerly known as Twitter). Plus, competitive analysis allows you to anticipate shifts in market share and demand. Use this information to your advantage.

Review 79

Review Brands Sentiment Reputation 79

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Google Alert 6. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with competitors. Google Alerts.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

JANUARY 6, 2021

Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Why do social media marketing metrics matter? At the end of the day, you have to show why everything you do matters to someone that might not be as familiar with social media marketing metrics.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Hootsuite

MARCH 24, 2021

Digital marketing produces a ton of data. Research from Google and Forrester found half of marketers are struggling to manage their data. Is this report meant for your boss, your marketing team or VPs? . This is just a quick overview of the most important results. Social sentiment. where to find that data.

Template 145

Template Templates Report Social Media 145

Buffer Social

AUGUST 29, 2022

In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Google Business Profiles. Google Schedule updates, offers, and events to Google Business Profiles. Content planning Marketing without a plan is like cooking without a recipe. Google Drive.

Features 84

Features Sentiment Analytics Statistics 84

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. Brand management.

SEO 143

SEO Social Media Metrics Sentiment 143

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Brand Sentiment. Digital Marketing Staples. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. Go to Overview.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Tactic #1: Optimize your videos for search Imagine your YouTube video appearing in Google searches when someone types in a specific keyword. The result?

YouTube 52

YouTube Video How To Sentiment 52

Hootsuite

MARCH 2, 2021

Select Overview from the dropdown menu to track the performance of your Pins and boards. What it measures: An overview of the top-performing boards that you’ve created or that feature your Pins. If you’re marketing across multiple social media platforms, you can also view your Pinterest performance alongside other social networks.

Analytics 145

Analytics Tools HootSuite Tips 145

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Making assumptions is a dangerous game for marketers.

Social Media 112

Social Media Strategy Marketing How To 112

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. Identify market gaps Discover gaps in the market that your brand can fill.

Analysis 52

Analysis Types Tools Price 52

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Sprout Social

MARCH 21, 2019

Rather than dig through Google results, users can seek out authentic answers from actual people. How to use B2C social listening to make better marketing decisions. In this guide, we’ll break down exactly how social listening for B2C can help attract new customers and ultimately make more informed marketing decisions.

Brands 104

Brands How To Sentiment Analysis 104

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. Brandwatch: A brief overview. One such social media analytics and management tool is Brandwatch. What makes it a great Brandwatch alternative?

Social Media 52

Social Media Analysis Sentiment Analytics 52

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. 1 Social Media Tool Create.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67