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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Amidst ongoing unrest in the Middle East, the Wall Street Journal takes a look at why some regimes are shying away from shutting down the Internet in their countries. Fast Company: Google Gives More Prominence to Social Search. The 20: SEO Rapper Will Revolutionize Your Off-Site Meetings. SEO Rapper. Enough said.

SEO 262
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5 Defenses Against Negative SEO

Small Business Mavericks

Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. ” So he wrote The Top Five Ways to Defend Against Negative SEO. .”

SEO 102
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Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. Basically most weekdays I’d check Google News once or twice a day. National Journal 8 9.00%. Reno Gazette-Journal 2 2.20%. The Results.

News 159
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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

SEO as we know it is actually gone forever. The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Google PageRank May Be Dying. Google Hummingbird.

SEO 95
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Why people don’t get Google+

Janet Fouts

Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. If I never share anything to the public and only share to circles then nobody knows I’m active on Google+. The SEO card.

Google 175
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The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”. Does the standout tag actually work? Yes it does, but only so often.

News 213
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS . — SS .