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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” I co-authored a white paper with SocialFish about social media policies. Then someone invented email discussion forums, and many members would be angry if you took them away.

Policies 222
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. An active and helpful support forum? Here are 20 ideas.

ROI 191
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). Direct Marketing ).

B2B 110
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Expand your network of connections. Promoting too blatantly is never advisable.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners.

Brands 114
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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

s best intranet: IBM (webinar). Intranet Global Forum. Intranet (Finding ROI) White Paper. Intranet in the mindâ??s The most beautiful intranet & jumpwords. Content is still king. Advice for SharePoint customers. Beehive builds buzz at IBM. The rise and fall of email. The intranet becomes a leading competitive advantage.