Buzz Marketing for Technology

JUNE 27, 2008

Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Dale Arseneault: New Ways to Measure KM Impact. Comments (0). Join KM Edge.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Social Media Strategery

JANUARY 7, 2010

So, what do I tell these folks when they ask me why no one is reading their forum posts, commenting on their blogs, or editing their wiki pages? Post your blog entry, wiki content, forum thread, etc. Do you want cross-team collaboration on a white paper? and then send out an email with a link to it. Cross-promote.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Comment on related blogs and forums. A few minutes a day spent building relationships via comments and forums goes a long way.

Tips 98

Tips Content Press Release Marketing 98

ProBlogger

MAY 3, 2013

A report, mini ebook, white paper or a short webinar works well. Often they don’t publish many guest posts so their audience might be more inclined to follow you. You can create YouTube videos, Slideshare presentations, answer questions in forums such as yahoo answers and Quora. Lack of self promotion.

How To 55

How To Blogger Tag Cloud eBook 55

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Large numbers of blog posts, articles, and even books have been published addressing each of the strategy areas outlined above.

B2B 100

B2B Social Media Strategy Marketing 100

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. When you look at what was covered, you can see an interesting evolution or expansion of their content strategy: the first article looked at their Open Forum network.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

OCTOBER 29, 2012

are they more likely to use Facebook or a specialized discussion forum? Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). What online publications do they read? What groups do they belong to?) How are your competitors approaching the market?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Research: B2B Buyers Want Content by Social Marketing Forum. How does Cisco Services compare?”)

Content 223

Content Tips Marketing B2B 223

Writtent Blog

JULY 24, 2013

Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. Creating and publishing event-related content on your blog and social media gives you lots of links and traffic, and plenty of opportunities to earn more. Grow your network.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Convince & Convert

JUNE 29, 2012

If you look at, I would say, maybe like the Windows phone forum or the Visual Studio forum , so that’s where passionate Microsoft fans are hanging out. And, UserVoice is really, the feedback portion of our product is a tool for getting product feedback. And sometimes that does connect people. Evan : Absolutely.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Webbiquity SMM

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Statistics 226

Statistics Social Media B2B Journal 226

Myrland Marketing

SEPTEMBER 21, 2010

Kevin Chern : “If you post a blog to inspire opinions, might as well give people a forum to discuss them in your comments section.&# …and one final comment to bring a bit of levity to this rather serious discussion from my friend Gini Dietrich : “You should have blocked comments on this post. Thanks for sharing Deanna.

Comments 83

Comments Conversation Social Media Wikipedia 83

Viper Chill

APRIL 19, 2010

What you may not know is that since June 2009, the blog has consistently been making over $4-5,000 per month (over $6,000 in January, this year) without doing anything more than publishing new content. Another way to sell text links on your site is to offer in-content, review, or sidebar links on Webmaster forums. So, what do you do?

Adsense 77

Adsense How To Sites Forums 77

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

” Report: Where Marketers are Focusing in Social Media by Social Marketing Forum Jim Ducharme demonstrates the increasing importance of social media for marketers based on the amount of time spent on such efforts. ” 60% of shared information contains links to published content (online publications, blogs, etc.);

Statistics 219

Statistics Research Social Media B2B 219