Remove Film Remove Marketing Remove Platform Remove Posterous
article thumbnail

Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Here are some features of Chanel’s marketing strategy: 1. Here are some of them: Chanel Beauty: 6.1

Fashion 52
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

60% of marketers agree that authenticity and quality are equally important elements of successful content. times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. More cost-effective than influencer marketing.

UGC 145
article thumbnail

Your ultimate guide to social media icons

Sprout Social

You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera icon with Instagram. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. This is where a lot of brands and marketers fall behind.

article thumbnail

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279
article thumbnail

The complete crisis management guide for marketing leaders

Sprout Social

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Chipotle also hired a film crew to spend two weeks in its kitchens to film a campaign called ‘Behind the Foil’ , which gave customers a sneak peek at how food is prepared.

article thumbnail

Some Perspectives on Pinterest

Social Media Marketing

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

Apparel 167
article thumbnail

7 Design Tips to Take Your Social Campaigns to the Next Level

Later

natchan_ig: Creator Marketing Lead at @Instagram ?? ashschroeder: Global Creator Marketing Lead at @Pinterest?? Influencer Marketing Expert & Content Creator?? How do you feel about today's ideas, innovations, marketing and overall quality of design? thebirdspapaya: CEO of The Birds Papaya Inc?? of @Golde ??