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7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com). Free Ice Cream Carries Clues to New Abrams-Spielberg Film (wired.com). Related Posts.

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What is User-Generated Content? And Why is it Important?

Hootsuite

60% of marketers agree that authenticity and quality are equally important elements of successful content. times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. More cost-effective than influencer marketing.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Here are some features of Chanel’s marketing strategy: 1. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising. Chanel’s content marketing strategy includes creating and sharing content in various other forms. However, they also go beyond video campaigns.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Who is Nesamani? Why was the world suddenly concerned about Nesamani?

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How to get on the Vimeo Staff Picks List – With Examples!

Devumi

MAKE A GREAT FILM Yes, a heading in caps lock. Now what sort of great film will get you on the Vimeo Staff Picks list? You may not be able to plaster awards all over your thumbnail, but you can choose a great image, add some text, and make it look like a professional movie poster.

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Making Google+ Worth Your Time

Janet Fouts

Then share it with your own circles to spread the word and support both the people in your circle and the original poster. Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. Stephanie Wanamaker Always has an interesting tidbit of news about films and music. Get rhythm.

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