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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Let’s begin by examining their social media accounts. Here are some of them: Chanel Beauty: 6.1

Fashion 52
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Cinime Lets Moviegoers Connect Little Screen To Big Screen

The Realtime Report

The second screen platform, designed by Phonix, recognizes time, location, image, and even sound; this helps the app decide which content to send to users during the movie, and when to send it. Before taking a seat, users can scan posters in the lobby and potentially receive rewards based on the frequency of their visits to specific theaters.

Film 160
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What is User-Generated Content? And Why is it Important?

Hootsuite

Video equipment company GoPro uses UGC to sustain its YouTube channel, with its top three videos all originally filmed by customers. When you ask permission, you show the original poster that you appreciate their content and get them excited about sharing their post with your audience. Credit the original creator. Get a Free Demo.

UGC 145
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Your ultimate guide to social media icons

Sprout Social

You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera icon with Instagram. A lot of businesses also use them in their business cards and physical marketing materials like posters and invitation cards. You can add them to your website and digital marketing materials.

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Some Perspectives on Pinterest

Social Media Marketing

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

Apparel 167
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Connie Bensen.

Twitter 279
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The complete crisis management guide for marketing leaders

Sprout Social

Chipotle also hired a film crew to spend two weeks in its kitchens to film a campaign called ‘Behind the Foil’ , which gave customers a sneak peek at how food is prepared. What platform should the team use to make updates and announcements? What communications and platforms worked best with our audience?