Trending Sources

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.” Instagram: Go through your Instagram feed and find 5 photos that really speak to you. Blog 2017 social media facebook instagram linkedin pinterest real estate snapchat social media plan social media strategy social media training twitter

Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards

SocialTimes Facebook

Facebook is using the real estate atop its News Feed  to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays.

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. As you can see, I use iGoogle for all of my RSS feeds.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Real Estate. There are a few other options for real estate networking including:,,, and others. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. This is a guest post by Angela Denby. What’s your goal?

7 Facebook Marketing Case Studies


Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. HubSpot. Drive customer engagement and generate more leads. Canvas People.

3 Ways Brands Can Prepare For Facebook Timeline


Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Prepare your cover photo. Establish your timeline of events.

Linkedin Update: Linkedin Products & Services Page To Be Removed


Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). The two-column feed design highlights the most relevant content. Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Deep links (URLs that lead directly to those pages) will no longer function.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.

The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. RSS feed for comments on this post. The Ascent Getting the go-ahead on a new initiative is exciting! You start out with lots of energy and great ideas, and it will shine through to your colleagues and customers. Use your tools.

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

In the Buffer product, you can connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard where you can pick and choose which to add to your queue. Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Here’s the list of the top 100 feeds used by Buffer customers.

Facebook Followers: Profiles vs Pages

Ari Herzog

Facebook explains following : “When you follow someone, you see their posts in your news feed. “Let’s face it, Facebook is becoming more and more of a waste of time for businesses that aren’t advertising because fewer people are seeing organic posts in their feed. Organic posts are competing against advertised posts in the newsfeed real estate and paid posts win.”

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources. Consider creating a dedicated feed for content that makes the most sense for StumbleUpon. For this reason the Recommended Channels page is also prime real estate. Breaking News. Lifestyle Content. Others.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

This is super valuable real estate. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Whereas you may only post one or two images or videos to your Instagram feed per day, stories enable us to go behind the scenes and share more real-time, less-polished content. Show real world use cases. Let’s jump in.

Facebook For Business Tip #6: Profile Image “Billboards”


The profile image on your brand’s Facebook Page is valuable real estate. We’ve also seen increased Page traffic after building a billboard – most likely because people notice a new image in the News Feed and visit the page to see the change. Take advantage of that. Keep in mind that only your non-fans will land on that when first visiting your Page.

Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them

Buffer Social

Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lisa Kalner Williams. Why is that? Give Props for Giving Props.

The Complete Guide to Facebook Marketing

Sprout Social

When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. Pro tip : If you see an ad you like in your feed, you can use the dropdown to create a similar ad. With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. Analyze your digital strategy.

5 Proven Tactics To Get More Views on YouTube


This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for. So, you’ve uploaded videos to your YouTube account but it has literally no views! Or at least not the numbers you’d expect.

Social Media Updates: March


Instagram Introduces Feed Algorithm to Show Best Posts First :  The inevitable has happened.  Instagram announced  that image feeds will be sorted to bring the most interesting or  relevant posts first. Facebook has long had a  News Feed algorithm , one that has drawn the ire of users and marketers alike. How do you feel about a potential Instagram feed algorithm?

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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. I use HootSuite for a lot of this type of scheduling for Twitter. For example, I have a social media list, a real estate news list, a client list, and many more. Time is everything and time is our most precious resource. Systems are key.

Three Ways to Get the Most From Your Brand’s Blog


Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. However, some methods are going to get you more bang for your buck than others. Implementation

How to Make Your Pinterest Pins Look Like a Million Bucks

Peg Fitzpatrick

On Pinterest , long, tall images command the show taking up the most visual real estate in the Pinterest feed. Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. “ Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. Wow, right? Wow, right?

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This simple tool allows them to deliver content to their consumers in real time, wherever they are. While brick and mortar businesses, like restaurants, face challenges similar to  CPGs when it comes to engaging customers in real time, getting someone to try a $3 bag of chips in store is one thing. This is a guest post by Julian Rockwoord, a product manager at  Signal. Like this post?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Other applications are available for specific industries, including Legal Updates, Real Estate Pro and Lawyer Ratings.” Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? ” Looking for a new job?

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. News Feed Updates. If you chase the Facebook news feed algorithm — you shouldn’t — you’re having a busy week. 1. Control the Ads You See. Surveying.

Are You Missing out on These Facebook Business Page Tips?

Sprout Social

The “About” tab on your Facebook for Business page is prime real estate and an opportunity for you to show off your business. You can then share your link and description in the content area, but your post will look better in the feed. Recording videos is a great way to allow your audience to see the real people behind the business. With 1.09 Define Your Facebook Goals.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. It’s approaching one billion users worldwide.

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Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

If it was, then inappropriate promotional material would end up in a promotions tab (or banned if they are way out of line), leaving the main feed for discussions and content-sharing. Cowboy photo is used under a Creative Commons license from Rare Jackson Hole Real Estate ]. THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. WHY DOES THIS MATTER?

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Along with  driving massive engagement , GIFs help you explain difficult ideas, add some visual variety to your feed, and have some fun with your audience. Real estate app Movoto , for example, created this infographic pairing famous cities with their font personalities. It’s humorous and unexpected, which shows you Movoto isn’t your typical real estate company.

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Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

This feeds in well to today’s on-demand consumption model — especially among the young people who flock to Tumblr. Because Tumblr uses the blog format, it could be making a play to become  the  hub for live video which feed in from various sources. But this is especially relevant now, since only live videos posted by brands which Tumblr users follow will be pinned to that prime real estate on the top of the dashboard. Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes,

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Writing that she’s “heard that it’s easier to get into Harvard than into someone’s Facebook news feed,” Stefanie Grieser shares a handful of tips to help get your content noticed by fans, such as creating a photo collage instead of just posting a single image, and asking questions only at the end of posts. Many (most?) marketers have a love-hate relationship with Facebook.

10 Facebook Hacks to Make Your Small Business Look Colossal


Don’t leave this huge estate in vain. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. 5. For starters, you could create a list of blogs to follow on feedly and track their latest blog posts. Facebook organic targeting lets you control who sees your posts on their news feed.

Writing Around the Web – Keyword Research, Google+, and Google Analytics


Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. 10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+.

Apps Are Media

Twist Image

The early days (and success) of Facebook - as it broke free from the college crowd - was a massive indicator of what was to come for brands, building direct relationships with consumers, and the power of creating something more than a call-to-action in a space where real people were building real connections. Brands may spend more time thinking about what they're creating, instead of flooding the feeds with nonsense that might turn of people from the platform (good for users). . So, where is the real estate now? Content is media." Now, this is commonplace.

6 Things Everyone Needs to Know About Google+

Bill Hartzer

So every time that +1 Button is clicked, it feeds Google’s advertising engine, allowing them to match more targeted ads to you and everyone connected with you through your Google account. 2. Acquisition of Online Real Estate on Google+. Google+ is Not Another Social Networking Site. Google+ has many of the same features as a social networking site like Facebook. ” 3.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

These tools typically run based on keywords and data feeds. Add them to an RSS reader like Feedly. You can even integrate Feedly within the Sprout Social dashboard ! 4. See all of your social media feeds from a single dashboard instead of logging into five different sites. You offer real-time customer service and support on Twitter. Not sure where to start?

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

Whenever there’s ad real estate on Facebook up for auction, Facebook will combine the three factors into a total value and display the ad with the highest value. The various locations in which you can display ads include: Facebook’s desktop News Feed. Facebook’s mobile News Feed. Instagram’s mobile News Feed. That’s a tricky question! Ready to read on?

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Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement


The vast majority of Facebook users first see an action while scrolling through their News Feeds on mobile devices. Use that extra real estate to your advantage! And here’s the bonus… every comment also shows up on their friends’ News Feeds. Guest post by Drew Bernard, CEO at ActionSprout. ———-. The first Facebook social action they posted inspired….

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

As with any other social network, your profile is prime real estate. Aside from considering your board cover design, you will also want to design your pins to be on brand and stand out in the feed. Make sure you keep your pins consistent so viewers will begin to recognize your pins in their feeds. Should you be using Pinterest for business? With You will see two options.