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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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5 best TikTok marketing agencies in 2023

Sprout Social

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO. Dash Hudson.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Marketers should not throw in the towel for Facebook marketing. Our only goal is to empower you achieve maximum success using Facebook marketing for business in 2018! It's no longer about quantity over quality. Facebook wants your content to do more than just inspire and appease your audience. It's not time to give up.

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How to use ephemeral content in your marketing strategy

Sprout Social

According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand.

Strategy 116
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Facebook Updates News Feed Algorithm

Ignite Social Media

According to a 2016 study by the Pew Research Center, 44% of adults in the United States read their news on Facebook, and this change will affect how much of this news content will truly be seen in the feed. While the document mentioned has apparently been known for years internally, it is new to the public. I don’t think so.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.