Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

Feed 100

Feed Feedly B2B Instagram 100

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? The term refers to the level of influence that these social media creators have on their audiences.

Influencer 111

Influencer Instagram Brands Marketing 111

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. On social media, reach refers to the number of users that saw your content, i.e. how many different people it reached. Impressions refer to the number of times content from or about your Page entered someone’s screen.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Some brands (usually commerce brands!)

Curation 68

Curation Feed Feedly UGC 68

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Hootsuite

OCTOBER 11, 2022

Social mentions are social posts that include a reference to your brand. This includes posts in which your brand is tagged (often referred to as @mentions) or simply mentioned by name in the caption. Search for each of these misspellings or any other ways people might refer to your brand to find your mentions. I love you.

HootSuite 145

HootSuite How To RSS Feed 145

Socialized

FEBRUARY 5, 2021

These tools crawl the references you want and compile references in a single dashboard on all social media, blogs, news, etc. Typically, the findings can be filtered, and references from a specific source, language, place, gender, etc., Marketing the Influencers. This is not performed manually, of fact. are displayed.

Social Media 130

Social Media Proposal Analytics Construction 130

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 113

Team Examples Marketing Training 113

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) What is the focus of your holiday marketing efforts?

Campaign 89

Campaign Marketing How To Instagram 89

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

Template 167

Template Templates Social Media Social Networking 167

Ignite Social Media

JUNE 14, 2023

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

Hashtag 152

Hashtag Social Media Strategy UGC 152

agora pulse

OCTOBER 30, 2020

Is your Pinterest marketing strategy struggling hard to get anywhere? While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. Read on to find out how Pinterest and Google are connected, and how you can use SEO strategies to boost your Pinterest marketing.

Marketing 119

Marketing Hashtag SEO CPC 119

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Why Facebook Marketing? Educational content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Naturally expand beyond social marketing.

How To 106

How To Marketing Collaboration Influencer 106

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Buffer Social

JUNE 27, 2023

Source: ICYMI newsletter Currently referred to internally as Project 92, the platform has been referred to as Meta’s answer to Twitter and will be integrated with users’ Instagram information. Server operators oversee the users' activity registered and hosted on their respective servers.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

Review 193

Review Facebook Marketing Feed Reader 193

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Unfortunately, as with so many things in social media marketing , there’s no single answer. Are you wondering how to advertise on LinkedIn? Dynamic ads.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com. tweet this).

Strategy 152

Strategy Marketing Hubspot Case Study 152

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Back up your claims with social proof such as blog content, references, client testimonials, client logos, guest blog posts and more. Social proof.

Brands 167

Brands Tips Engagement Training 167

Hootsuite

JANUARY 2, 2024

Web traffic from social accounts: How many visits to your website are referred from social posts or your social profiles. Conversions referred from social accounts: How many people who come to your website from a social link follow through to make a purchase, sign up for your newsletter, or any other conversion you want to measure.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Ignite Social Media

FEBRUARY 11, 2020

Remember to record the HEX codes so your team can use and reference these in the future.). If you’re not sure where to start, spend some time examining existing color palettes and photo edits to see which colors are naturally reoccurring in your feed. Next, choose your fonts. Step Two: Choose Your Filters (Or Go au Naturale).

Instagram 194

Instagram Brands How To Remix 194

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Social Media Strategies Summit

JULY 28, 2021

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. With a user base of 3.78

Social Media 264

Social Media Discount Influencer B2B 264

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.

B2B 78

B2B Analytics LinkedIn Marketing 78

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan. 8 Elements in a Successful Content Marketing Plan.

Content 103

Content Marketing Analysis Case Study 103

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52