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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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How to use data for content curation

Sprout Social

In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. newsletter signups ??

Curation 141
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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62
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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62
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How To Create a Strong Social Media Advocacy Program

Hootsuite

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Brands like Starbucks leverage UGC to break up the flow of traditional marketing posts in their social media streams: Source: instagram.com/Starbucks. What is social media advocacy?

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you serving, building something bigger than yourself?

Feed 167