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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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YouTube Tests New Shorts Logo, Provides Tips on How to Get Videos Featured in Shorts Feed

Social Media Today

YouTube is working on the next stage of its Shorts video feature as it looks to tap into the rising popularity of TikTok.

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YouTube's Anti-Adblock Feature Frustrates Users

Forbes Social Media

The video-sharing service first started testing the feature in June, and the company has said that ads are necessary to support its community of creators.

Features 105
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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Behind the scenes” of YouTube’s influence. How-to video.

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YouTube Shares a Sneak Peek of Its New Video Sharing Feature, Clips

Social Media Today

YouTube has launched a new feature to share between 5 to 60-second snippets from content on its platform.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer Social

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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