article thumbnail

11 Time-Saving Tools for Small Social Media Teams

Social Media Strategies Summit

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools.

Team 219
article thumbnail

How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187
article thumbnail

10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

article thumbnail

How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Speak to your accounts, sales, or customer support teams here.

article thumbnail

How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. But where to draw the line?

article thumbnail

5 Features Social Media Marketers are Missing on Snapchat

Ignite Social Media

Once a force to be reckoned with, Snapchat more recently seems like an afterthought in most social media strategies. If yes, then you’ll want to ensure your social media teams are considering Snapchat as part of their social media strategy. 5 Snapchat Features to Know. Lens Studio for AR.

Features 155
article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184