Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 91

Reputation Brands Sentiment Survey 91

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 100

Brand Monitoring Tools HootSuite Brands 100

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 117

Patterns Sentiment Analysis Proposal 117

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics? Social media analytics relies on data to: Identify patterns. Predict trends on any channel. Zoho Social. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp!

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 108

Tools Tweetdeck Brands Sentiment 108

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

DECEMBER 15, 2023

According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. Mentionlytics is a solid social media management platform. Working across a wide range of social channels and platforms, Emplifi helps brands schedule and publish content.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

JULY 20, 2023

And to some extent, it does manage to do a fair job. Like every free tool out there, Google Alerts lack loads of intuitive features. One of the main reasons to explore Google Alerts alternatives is to gain access to more advanced features. This can help you identify trends and take proactive action based on real-time data.

Industry 52

Industry News Google Brands 52

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 133

B2B Social Media Management Metrics Social Media 133

Social Media Strategies Summit

FEBRUARY 24, 2021

Netflix Goes Viral By Identifying Trend Through Social Listening. Netflix makes no secret of its belief in the value of social media listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MAY 11, 2023

These features allow you to choose the level of control over where your ad appears. These features allow you to keep Twitter a safe place for your brand and community. YouTube’s brand safety features are consistent with those available through Google search and display ads. Curious how real brands use this feature?

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Advanced social listening tools are an excellent complement to the monitoring and engagement features in Sprout.

Features 98

Features Brands Library Team 98

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Pros: A flexible, highly customizable social listening tool. Price: Starts at $108 per month.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Did it make you smile or laugh, like the “ It’s Corn” viral trend ? A step-by-step guide on how to make a viral video on social.

Video 126

Video Social Media How To Trends 126

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Remember, you can always find fresh ideas using OwlyWriter AI or Hootsuite’s Inspiration feature.

Template 136

Template Templates Social Media Tips 136

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Survey 93

Survey Marketing Social Media Management Badge 93

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 93

Data Sentiment API Analysis 93

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. . Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 91

B2B Marketing Sentiment Influencer 91

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Hootsuite includes these features in every plan.

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Sprout Social

JANUARY 10, 2024

It automates your complaint management process by creating tickets based on pre-set rules, sending notifications and reminders, updating tickets and generating reports and insights. Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform.

Reputation 102

Reputation System Brands Knowledge Base 102

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 94

Sentiment Analysis Tools API 94

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. You can view daily performance or evaluate trends over a longer period of time.

Data 121

Data Metrics Sentiment Analytics 121

Keyhole.co

MARCH 20, 2024

Although Keyhole is an excellent LinkedIn monitoring tool, its suite of features works with a multitude of social media platforms, including TikTok, Facebook, YouTube, Instagram, and Twitter, creating a one-stop shop for all of your social monitoring needs. However, its social listening suite is relatively extensive.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

MARCH 26, 2019

Preventative : When you execute social media listening, you’re paying attention to trends and common service complaints. Depending on how your social media listening is set up, you may find it easier to create and maintain than other research methods. You’ll want to set up social media alerts that cover this range.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5

Tourism 106

Tourism Travel Education Engagement 106