What’s the appeal of BeReal? Deciphering social media authenticity
Sprout Social
AUGUST 16, 2022
Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. These posts are engaging for the viewer but seem to be equally cathartic for the poster. Instead of a post time, it shows how long you took to respond to the notification.
Let's personalize your content