Convince & Convert

DECEMBER 16, 2014

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He had bloggers perform a new social media challenge and share it with a branded hashtag. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy.

Blogger 155

Blogger Fashion Case Study Brands 155

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. Source: Instagram ). Joe’s Jeans Builds Pre-Launch Hype With Instagram Reminders.

Examples 221

Examples Retail Instagram Buy 221

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. 1 GUESS Launches First-Ever Fashion Takeover on TikTok. It encouraged user-generated content creation, resulting in over 37 million views of videos using the hashtag #InMyDenim. #2

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Use hashtags to reach new audiences. By using hashtags , you can connect with people who are interested in Black Friday deals and help them find your products and services. Retailers are going to be shouting about their low prices, hot deals, and fast delivery from every corner of the ring.

Strategy 102

Strategy Discount Marketing Retail 102

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

The Realtime Report

NOVEMBER 15, 2012

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.”

Instagram 172

Instagram Fashion Hashtag Brands 172

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Add all hashtags to follow.

Social Media 52

Social Media Video Content UGC 52

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

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Retail Curation Hashtag Fashion 69

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Use potential hashtags Now, let’s talk about hashtags campaigns. Track keywords and hashtags with Keyhole 6.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. This video uses two different hashtag strategies.

Strategy 127

Strategy Brands Hubspot Survey 127

agora pulse

OCTOBER 11, 2018

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. Hashtags Might Not be Enough. She also includes the hashtag #ad below the main text. While she does include the hashtag, it isn’t all that’s included.

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Influencer Features Instagram Hashtag 120

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track comments using keywords or hashtags and analyze them in real-time or historically. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation.

Review 125

Review Brands How To Analysis 125

Keyhole.co

MAY 9, 2023

Notice how @kazowoman , a fashion clothing brand (146K+ followers), leverages this tactic. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. But first, why you need to try B2B marketing on TikTok.

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B2B Brands Marketing How To 133

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out.

Brands 40

Brands Retail Apparel Fashion 40

Pixlee

JULY 3, 2019

For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. In today’s market, customers want to be heard.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

FEBRUARY 10, 2021

The fashion house teased its Lunar New Year short-film, A New Awakening, on Weibo. million views while the accompanying hashtag generated over 89.5 To round out their Chinese New Year brand activations, Nike launched a campaign-specific hashtag so consumers could upload user-generated content sharing their personal resolutions.

Campaign 84

Campaign Brands Film Hashtag 84

Pixlee

JULY 7, 2020

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. Parents are then encouraged to post photos of which activities they have participated in, with the hashtag #PlayingAtHome to be featured on their website.

Brands 57

Brands UGC Communities Class 57

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Maternity fashion brand Monica and Andy have product collections for new mothers, expectant mothers, baby clothes and developmental toys. See how BH Cosmetics encourages the use of branded hashtags among their followers. Source: BH Cosmetics.

Instagram 126

Instagram How To UGC Real Estate 126

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year. The Body Shop .

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Examples Tips Patterns Instagram 129

Later

MAY 6, 2020

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Tip #4 to Get Followers on TikTok: Use the Right Hashtags. So it’s worth considering adding more unique and niche hashtags like #CoffeeCornerVancouver.

How To 86

How To UGC Hashtag Trends 86

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Create a hashtag to promote a specific employee advocacy campaign. Give back (e.g., View this post on Instagram.

Social Media 111

Social Media Guidelines HootSuite How To 111

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

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Sentiment Reputation Fashion Campaign 60

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! Fewer retailers adopt this model. More retailers adopt this model. Based on traffic volume rather than sales (no conversion required).

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Affiliate marketing Influencer Affiliate network Instagram 62

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Here’s an SMS marketing example from CB2, a home furnishings retailer. Hashtags to promote on social media. A link to your website or event page.

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SMS Strategy Marketing How To 104

Buffer Social

AUGUST 10, 2017

Fashion experts demonstrate how to put together the perfect outfit. This is a strategy often used by online clothing retailers. Again, this is great for online retailers who drive sales through social media promotions. Draw, add stickers, add hashtags, and more to make it look more fun. Limited time offers and promotions.

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Template Templates Instagram How To 112

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time.

Content 60

Content How To Tumblr UGC 60

Talkwalker SM

SEPTEMBER 7, 2016

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network.

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Instagram Brands Sports Travel 60

Later

SEPTEMBER 23, 2018

Retailers, rejoice: shopping stories just got easier with Instagram’s latest feature, shoppable Instagram Stories stickers. Instagram’s topic channels (which launched in June this year) allow you to browse content that pertains to your specific interests, such as Sports, Food, Fashion, Travel, Music, and more.

Instagram 51

Instagram How To Retail Sports 51

Later

MAY 6, 2020

Use the hashtag and show us what you’re ##goingpro in! The retail brand partnered with TikTok’s biggest star, Charli D’Amelio, to create sponsored content that drove new eyes to their brand page. As with any visual social media app, fashion is a popular community on TikTok. We’ll comment on our favorites ##nfldraft ?

Brands 70

Brands Trends Fashion Video 70

Pixlee

AUGUST 22, 2020

While retail stores focus on generalized layouts and styles for days at a time, websites don’t have that same rigid structure. A modern web design is key to your website’s engagement return rate, and including UGC in an aesthetically pleasing fashion plays a significant role in this. Offer Personalized Recommendations.

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UGC Authentication Patterns Communities 54

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Don’t Forget Offline Marketing.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Later

NOVEMBER 13, 2019

For example, fashion blogger favorite, VSCO’s A6 is the perfect Instagram filter to help you create a minimalist “no edit” aesthetic. . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . " – @olive.eeeats.

Instagram 85

Instagram Trends UGC Meme 85

Buffer Social

MAY 28, 2019

This group includes fashion and beauty brands like Nike, Adidas, Dior, and ColourPop. Adidas gave a rosy review of their experience with Instagram Checkout, counting it as a key reason why online sales for the shoe retailer have grown 40% year over year. But these stats will still be available and accessible, just like before.

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Social Media Instagram Feed Feedly 75

Later

SEPTEMBER 12, 2019

Over the course of three weeks, a panel of judges reviewed photo submissions from around the world and selected 10 winning photos that were then featured on billboards in select cities, Apple retail stores and online. This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram.

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UGC Content Instagram Hashtag 60

Later

MAY 1, 2020

Some of the most popular affiliate programs are: rewardStyle – A cost per acquisition network with mainly fashion and lifestyle brands. Shopstyle – A cost per acquisition network with mainly fashion and lifestyle brands. A post shared by The Business of Fashion (@bof) on Apr 3, 2020 at 3:11am PDT. lemon bars!

Instagram 57

Instagram How To Affiliate marketing Influencer 57