The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. This is yet another trend that was born without the help of any designer or magazine. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Here’s why.
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