Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. When you create a lead form, you will know that you have this update if you have the “Custom” form type. Let’s go through what is new (see “Final Product”).

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Facebook Overview eBook Course 210

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

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Groups Groups Facebook Metrics 184

Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. You’ll also want to be sure that it applies to any campaign type that you create.

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Conversation Facebook Metrics Eventful 198

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

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Campaign Facebook Advertising Overview 206

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. File Type: png or.jpg. File Type: Most supported.

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Facebook Types Video Feed 215

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Engagement Advertising Types 213

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. Video View Type. The Problem with Video Ads.

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Video Facebook Metrics Feed 194

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. You can use others as well (content ID, content type, number of items), but start here. I also put together a quick video of this process… @jonloomer How to use ChatGPT to generate Facebook pixel code for a purchase event.

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Eventful Facebook Price Process 203

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 121

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media. What Are Facebook Offer Ads. Generate Sales.

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Facebook Discount CPC Notification 180

Social Media Today

DECEMBER 3, 2019

Following on from its targeting restrictions on housing, employment and credit opportunity ads, Facebook has added some new measures to enforce its regulations.

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Types Facebook 143

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. So, we can create a formula that weights each type of engagement differently.

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Metrics Examples Facebook How To 214

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. When you do, this is the type of targeting that you should use. Facebook isn’t perfectly clear on this point, but it would be consistent. What you use here depends on what type of audience you’re trying to create. Take a look!

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Eventful API Facebook Aggregator 199

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Facebook can count conversions even if no one clicked. You can technically remove view-through conversions when optimizing for conversions (you can’t for any other type of optimization). I hope that Facebook is working on a solution.

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Facebook Advertising Conversation Report 197

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. File Type: png or.jpg. File Type: Most supported.

Facebook 172

Facebook Types Video Feed 172

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. You’ll get a list of the pages, content types (live video or non-live video), and impressions.

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Video Facebook Report Publishing 178

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

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Advertising Instagram Facebook Privacy 185

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.” Facebook Page.

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Facebook Eventful Conversation Engagement 199

Social Media Today

SEPTEMBER 13, 2019

Facebook's testing out a new option that would help users connect Facebook followers through to private Messenger chats.

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Types Facebook 155

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created. How did your advertising campaign perform? Impressions. Cost Per 1,000 Impressions.

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Metrics Facebook CPC Eventful 212

Jon Loomer

FEBRUARY 7, 2022

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. Here’s what I recommend you do to find other relevant detailed targeting options… Within the detailed targeting text box of your ad set, type in a core audience that fits your needs. I covered it on a Pubcast Shot as well.

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Facebook Course Advertising Organization 212

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. As I type this, we’re a couple of days from Black Friday. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The post Should You Pull Back Your Facebook Ads This Holiday Season?

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CPM Discount Facebook Advertising 188

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. I can then also optimize for that type of purchase. Here, it could make sense since the type of customer who buys training programs may be very different than those who sign up for a membership or book a one-on-one with me. Quick Refresh.

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Conversation Report Facebook Eventful 188

Social Media Today

SEPTEMBER 23, 2021

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

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Feed Feedly News Guidelines 216

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Facebook Instagram Advertising Engagement 207

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Communities Engagement Facebook Authentication 231

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Facebook has had so many years to get this right.

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Advertising Facebook Privacy UGC 199

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. Allows her to interact one-on-one with her Facebook fans. So, how about you?

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Types Video Content Case Study 119

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads. Facebook Audience Overlap. Canvas Ads.

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Mobile Types Engagement Facebook 60

Rebekah Radice

AUGUST 23, 2017

You need to be strategic with your video marketing strategy, and that includes the type of video you create. In the latest installment of the Brand Authority Podcast , I walk you through the 3 types of video you should be creating today. 3 Types of Video You Should Create to Build Your Brand. Episode 3 Highlights.

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Types Video Brands Conference 133

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 115

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Facebook Apple LinkedIn Publishing 176

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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Facebook Report Campaign Apple 209