Social Media Marketing

APRIL 14, 2020

One of the massive yet the most competitive niche in this technological development is the gaming and entertainment category. Gaming apps have been one of the most favored categories for developers because like social media applications, people tend to log back into it several times in a week, if not every day and often dubbed as “addictive”.

Mobile 95

Mobile Strategy Marketing Applications 95

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

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Tools Content HootSuite Marketing 104

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. We’ll give you some answers below.

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Microsoft CPC Campaign HootSuite 145

Hootsuite

NOVEMBER 29, 2022

We’ll walk you through all the juicy details about TikTok SEO specifically, how it works, and how you can optimize your video content to get the most out of it. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. TikTok isn’t a search engine, right? What is TikTok SEO?

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SEO Video Microblogging How To 114

Hootsuite

OCTOBER 26, 2022

Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Social SEO is the art of adding text-based features like captions, alt-text, and closed captions to your posts so that people using the search bars on social platforms can easily find your content.

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SEO Social Media How To HootSuite 104

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 110

Hootsuite

MARCH 22, 2023

It can even boost your search rankings off the platform (looking at you, Google). Whether you’re a marketer in charge of improving your brand’s Twitter presence or a creator looking to reach more people, using Twitter for SEO is something you’ll want to implement into your social strategy. What is Twitter SEO?

SEO 93

SEO Tips Twitter HootSuite 93

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. View an alternate.

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Sentiment Facebook Paid Search SMS 161

Firebelly

AUGUST 3, 2010

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. FOX 59 News in Indianapolis reported on the story and the Facebook wall comments escalated even further. View an alternate.

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Facebook Paid Search SMS Syndication 216

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Provides referral visits to your website. It’s work, but well worthwhile.

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Social Bookmarking StumbleUpon Engineering Sites 198

Hootsuite

APRIL 1, 2021

adults, and nearly 75% of Americans use the social video site, compared to the 69% who use Facebook. Learn more in our post on how to use YouTube for marketing.). Go through the three tabs — Layout , Branding and Basic Info — to enter information that will help optimize your channel for audience discovery. Cross-promote.

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YouTube Brands How To HootSuite 145

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now.

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Facebook Foursquare Paid Search Discount 182

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform.

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YouTube Tips Collaboration Training 52

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

JULY 3, 2019

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. 8 powerful Facebook ad targeting strategies for 2019 and beyond.

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Conversation Tips Facebook HootSuite 111

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. Search engines.

Marketing 70

Marketing Engineering Advertising B2B 70

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Posting on YouTube to boost your marketing strategy. The latest Sprout Social Index™? How to post a YouTube video.

YouTube 111

YouTube Video How To Mobile 111

Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g., Business partners.

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Directory Types SEO Engineering 194

agora pulse

NOVEMBER 26, 2019

Are your content and social media marketing teams having problems working together? Content and social media marketing are two departments whose roles very often overlap … yet most businesses and agencies find setting up an effective collaboration between the teams difficult. Set Up a Collaboration Routine.

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Collaboration Marketing Team Social Media Management 138

Sprout Social

OCTOBER 29, 2020

But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. Organic search results vs. local snack pack. So let’s jump right in.

SEO 111

SEO Directory How To Review 111

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

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Facebook Paid Search SMS Syndication 160

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. The YouTube search engine is powerful.

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YouTube Notification Video Trends 124

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

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Social Media Marketing Press Release Survey 123

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Social Media Network Marketing

NOVEMBER 30, 2014

Social Media should be a part of your Film Marketing and Launch Plan. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. This is critical.

Social Media 113

Social Media Film Marketing How To 113

Firebelly

SEPTEMBER 3, 2010

Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded whats relevant.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

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Video Marketing Case Study Mobile 70

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. View an alternate.

Campaign 140

Campaign Facebook Paid Search SMS 140

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 79

BeingOptimist

JANUARY 9, 2023

Off page SEO refers to any and all SEO activities that are carried out away from your website in order to improve your rankings in search engines. Link building, content marketing, social media marketing, guest posting, podcasting, and video marketing are examples of common off-site SEO strategies.

SEO 40

SEO Engineering Small Business Survey 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

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Google Class Creative Commons Yahoo 254

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

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Sites News Engagement Facebook 238

Hootsuite

JANUARY 13, 2021

To help you crack the social media acronym code, we’ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. They’re broken into five categories: Network specific abbreviations. FB: Facebook. SEM: Search Engine Marketing. SEO: Search Engine Optimization.

Social Media 145

Social Media List HootSuite Content management systems 145