Social Media Strategery

MAY 11, 2012

What is first required is to embrace social relationship-building not as the latest marketing fad, or even as a new reality that has been forced upon you, but as a means to revaluate who you are, what you stand for and why you are in business in the first place."

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

DECEMBER 7, 2011

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years. It’s definitely time for a change.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing"). Brush up on social media yourself.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

APRIL 4, 2011

I really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. I want to know that you’ve at least tried to use Twitter/Facebook/blogs/Foursquare for a purpose other than getting more people at your Edward Forty-hands parties. Here’s a news flash – you’re not.

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

JULY 9, 2016

No lawyer has ever been fired for saying “no” to a Facebook post. I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. It’s not to make something go viral. It’s to protect the interests of their organization. That’s what they care about.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Those users, demographics, markets, and audiences that you and your analysts always talk about? They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

NOVEMBER 24, 2010

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Students from my age group did not grow up with Facebook or Twitter.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. Now, if your goal is to simply get a million Facebook likes or sign up two million users to your branded community, then by all means, pay Lil Wayne to Tweet your URL to his 8 million followers and watch the numbers stack up.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

JULY 18, 2012

And, even more unfortunately, just as marketers and social media gurus have propped up their own Twitter follower, Facebook likes, and Klout scores at the expense of the community as a whole , we will see similar situations behind the firewall as well.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

Google 125

Google Storify Brands Content 125

Social Media Strategery

MAY 12, 2010

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. What we found out was that senior leadership in the firm is often so focused on their market or area of expertise that they seldom get a chance to sit around the table with their peers to brainstorm.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

JUNE 7, 2009

That’s great marketing-speak, but bottom line, what’s in it for me? Events on Facebook Gov 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 These examples can be found at the state, local, federal, international, departmental, and agency levels.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. isn’t about creating a Facebook behind the firewall or giving people a way to collaborate. Failures – And What We Learn From Them,&# yesterday at the Enterprise 2.0

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 11, 2012

To give you some idea of how long ago that really was, consider this: Facebook didn’t exist (it wouldn’t launch on Harvard’s campus for another five months). This week I'll be moving to Chicago and then on March 19th, I'll be joining Cramer-Krasselt's PR team as a Vice President, Management Supervisor.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 9, 2010

I think because at its core, social media is about communication, PR/marketing/communications pros have seized it as their own. Nobody was paying attention to Facebook five years ago, now it’s everywhere. All those stories you hear about how someone posted something on Facebook that got them fired or in trouble?

Education 123

Education Social Media Project Study 123

Social Media Strategery

OCTOBER 17, 2009

[link] Tad Reeves At Steve Ballmer’s keynote speech at SharePoint 2009 conference in Las Vegas, he implies that the takeup of social media will never happen in government and big business, due to corporate fears of their data being all over Facebook, etc. I.e., will Facebook & Twitter actually be broad-scale adopted by Govt?

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

JANUARY 10, 2009

Many companies still ban access to Facebook or LinkedIn on company time. Many companies still ban access to Facebook or LinkedIn on company time. link] sradick I think the most effective guidelines for appropriate behavior on things like Facebook, YouTube, Twitter, etc. And it’s pervasive. And it’s pervasive.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

MAY 2, 2009

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Facebook firewall gov20 government government 2.0 government 2.0 , newcomm , Prof.

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

DECEMBER 22, 2008

Folks tend to think that everyone has to have a Facebook or a Twitter page to exist and that federal agencies are competing to be the first to be the ones who did something. Depending on the needs and culture of the organization, that could mean full-scale involvement on Twitter, Facebook, a blog, commenting on others’ blogs, etc.,

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

NOVEMBER 30, 2008

101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up. Forrester’s recent report about the growth of the market has earned plenty of blog pick up. Facebook firewall gov20 government government 2.0 brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

DECEMBER 30, 2008

In 2008, I found Facebook enriching and reconnecting my offline relationships. In 2008, I found Facebook enriching and reconnecting my offline relationships. link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 I’ve had to learn how to tactfully stand up for what I believe in without pissing off too many people. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 I’ve had to learn how to tactfully stand up for what I believe in without pissing off too many people. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

JANUARY 21, 2010

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 What are the biggest challenges to running GovFresh? You have a day job too, right? How do you fit it all in?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

OCTOBER 6, 2008

Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

OCTOBER 19, 2008

why a blog might be more effective than facebook for some companies). Don’t you have to know how blogs and Facebook are being used, be comfortable with them yourself before you can identify the reasons why the blog would be more effective? Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# Facebook firewall gov20 government government 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

APRIL 14, 2013

For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. Your culture. Do they volunteer?

Conversation 139

Conversation Brands Meme Social Media 139