Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Instant Experience.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. Let’s go… What It Is The Instant Form Browser Add-On will allow you to send users to a page of your website with an ad. While there, a persistent button for an Instant Form will appear at the bottom.

Conversation 143

Conversation Real Estate Newsletter Eventful 143

Jon Loomer

AUGUST 6, 2023

Before you create a Meta ads campaign, it’s important to understand what is done at each step. This process involves three levels: Campaign Ad Set Ad Each selection that you make will impact the options you have throughout this setup. In most cases, use ad set budgets or Advantage Campaign Budget (coming shortly).

Campaign 140

Campaign How To URL Eventful 140

Ignite Social Media

OCTOBER 15, 2018

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does. Tell Your (Whole) Story .

Class 140

Class Advertising Analytics Facebook 140

Social Media Strategies Summit

SEPTEMBER 28, 2023

But for the best results, try adding user-generated content to your cart abandonment campaigns to show potential customers what they’re missing, just like Adidas does here: Image source Notice how the UGC review is for the same product the email recipient abandoned in their shopping cart, making this email even more persuasive.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Jon Loomer

AUGUST 2, 2023

Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. Let’s walk through every possible lever you can pull to impact the people you reach with your ads… Completely Broad? Of course, you can overthink this, too.

API 146

API Instagram Groups Groups 146

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. LinkedIn generated record ad revenues of $13.8 Third-party cookies are the tools we rely on to track users around the internet, allowing us to serve personalized ads to our audiences based on their buying and browsing habits.

Trends 297

Trends Social Media UGC Marketing 297

Jon Loomer

MAY 17, 2022

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. Today, let’s cover the new features related to lead ads. Regardless of whether you’ve used lead ads before, the struggle with lead quality is real. Another feature that is coming to lead ads is Gated Content.

Content 200

Content Facebook Hosting Features 200

Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. You should experiment often. What works for you may not work for me, and vice versa. A/B Testing.

Facebook 212

Facebook Cost Campaign Advertising 212

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. The biggest mystery to me prior to getting access was how this impacted ad set options. Video Views.

Facebook 198

Facebook Eventful Conversation Engagement 198

Jon Loomer

MAY 9, 2022

If you manage ads for clients, you may need to get approval prior to the ads going live. Share an Ad in Draft. Once you’ve created an ad that is in “draft” status, you can share it. If you go to the hamburger menu at the top left of Ads Manager, you will find Creative Hub within the Advertise section.

How To 195

How To Facebook Advertising Review 195

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. — SS.

Newsletter 170

Newsletter Team Twitter Features 170

Oktopost

OCTOBER 26, 2022

However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. According to Melinda, the 3 best reasons to use Facebook in your social strategy include: Market-Share : your competitors are not usually advertising as strongly there. Meet Melinda.

B2B 155

B2B Facebook Apple LinkedIn 155

Jon Loomer

AUGUST 3, 2022

If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. Clicks (All): This includes ALL clicks on your ad (like it says). We know that someone clicked on our ad, was redirected to our website, and the website loaded.

CPC 199

CPC Metrics Advertising URL 199

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 237

Groups Groups Communities Engagement 237

Hootsuite

DECEMBER 18, 2019

Facebook ad sizes change more than a Radio City Rockette changes costume. From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. One out of every five digital ad dollars is spent on Facebook.

Facebook 142

Facebook HootSuite Feed Feedly 142

Jon Loomer

APRIL 12, 2017

Let’s be honest: Facebook makes a ton of freaking updates. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile.

Facebook 167

Facebook How To Newsletter Mobile 167

Hootsuite

AUGUST 21, 2019

With so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. That’s why we’ve created this handy set of Facebook ad templates , complete with ad specs and best practices for every type of Facebook ad. Facebook image ad templates.

Template 111

Template Templates Facebook Feed 111

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide we cover how to use Facebook Messenger for all your business needs.

Facebook 145

Facebook HootSuite Badge Survey 145

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

AUGUST 5, 2021

But the advent of the internet and the instant gratification that consumers seek today means that brands have to go one step further. So, while you’re focused on creating award-winning campaigns and making content go viral, your customers are looking for great customer experience. Send instant responses. Enter: chatbots.

How To 134

How To Template Templates Buy 134

Jon Loomer

OCTOBER 18, 2020

One of the most valuable and underutilized features in Ads Manager reporting is Breakdown. From your Ads Manager, Breakdown is a drop-down menu on the right side. When you use this feature, Facebook will breakdown your reporting by a single variable. By default, Facebook doesn’t use a breakdown by time. Product ID.

Facebook 200

Facebook Cost iPad Campaign 200

Hootsuite

FEBRUARY 10, 2021

Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. And convert.

Examples 145

Examples Facebook How To Instant Messaging 145

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from.

Examples 112

Examples Campaign Facebook UGC 112

Ignite Social Media

OCTOBER 27, 2021

Facebook and Instagram have taken it a step further and are launching shoppable ad units as well. Major networks such as Facebook, Instagram, TikTok, and now YouTube, have all enabled Livestream shopping capabilities that allow audiences to view products, save items, and make purchases all while viewing a live video on the networks.

Social Media 166

Social Media Social Networking Instagram Trends 166

Bill Hartzer

NOVEMBER 20, 2023

By seamlessly melding Doba’s robust supply chain prowess, Doba Direct crafts an unprecedented user experience that stands as a testament to innovation in the digital age. Seamless Sharing Across Platforms: Experience the power of one-click sharing as Doba Direct enables you to effortlessly integrate products into your posts.

Influencer 95

Influencer Social Media Curation Policies 95

Ignite Social Media

JULY 15, 2022

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. Compared to other social channels like Facebook, the social giant reigns supreme, with a staggering 67.7% Photo from eMarketer. They are: .

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Hootsuite

SEPTEMBER 9, 2020

In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Types of social media ads. Moms, meanwhile, love Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 13, 2020

According to a recent survey , nearly half of all digital ad dollars are spent on video. . But as platforms release new video ad formats and update old ones, it can be hard to keep up. Facebook video specs. Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.

Video 144

Video Social Media Resources YouTube 144

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 107

List Guidelines Facebook CPC 107

agora pulse

MAY 17, 2016

Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. What exactly are Facebook Instant Articles?

Facebook 90

Facebook Guidelines Mobile API 90

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. With over 1.3

Facebook 143

Facebook How To Airlines Survey 143

Hootsuite

OCTOBER 2, 2019

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. Types of Facebook ads.

Advertising 112

Advertising Facebook How To HootSuite 112

Hootsuite

APRIL 27, 2022

There’s a lot to be said about Facebook Messenger. If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. General Facebook Messenger stats. Facebook Messenger was launched in August 2011.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Jon Loomer

FEBRUARY 10, 2019

There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

CPC 167

CPC Facebook Metrics Cost 167