Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? Creative fatigue is when people have seen your ad too often, resulting in a drop in performance. Creative Limited: When the cost per result is more than ads you ran in the past but less than twice as much. Number of Ads. This is a question I get a lot.

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Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category. Special Ad Categories are sensitive topics that require adjusted rules.

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Jon Loomer

NOVEMBER 27, 2022

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. After selecting an ad set, click the “Charts” icon at the far right of Ads Manager.

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Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. jonloomer How to break down video views quality in Ads Manager. Are you customizing your columns in Ads Manager, saving them, and setting your favorite combination as the default view? Run Ads to Promote Facebook and Instagram Reels.

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Jon Loomer

JANUARY 25, 2022

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

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Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Maybe you are seeing the ads now? The first motivator is to use ads in a way that most people aren’t using them. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck.

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Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. How it Works. Well, technically.

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Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. You determine how attribution is defined when you create your ad set. How Facebook reports conversions.

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Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When it comes to where your ads appear, which placements should you choose? When creating your ad set, Facebook uses “automatic placements” by default. If you trust how Facebook optimizes and shows your ads, just leave it be.

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

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Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. of the time), your ads are delivered based on an ad auction. The role of competition.

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Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. To replace lost ad revenue. The DSA could have a similar impact.

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Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. This doesn’t mean that Facebook ads optimization is bad. How Facebook Ads Optimization Works. Guess what?

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Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? However, they are created, promoted, and reported on differently from other social ads. Boosted posts vs. ads: what’s the difference?

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Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website.

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Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? Increase the budget of the active campaign or ad set. In other words, the algorithm has to relearn how to deliver your ads. They are also risky.

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Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

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Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. Impressions. Metrics: Clicks.

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Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. Do not touch a Facebook ad that’s working. This is the period of time after an ad set is launched or a significant change is made that the algorithm learns. My example is a lead ads campaign.

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Facebook Advertising Campaign Cost 179

Jon Loomer

NOVEMBER 21, 2022

If you manage clients, the way that you work with them to manage their ads is critical. You’d only be added as a person if you are an employee. By adding you as a partner, you are given some separation from the client. Once you are added as a partner, your client can give you access to the necessary assets.

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Jon Loomer

NOVEMBER 12, 2020

The foundation of a Facebook Business Manager account is access to ad accounts. In previous posts, we’ve discussed the following: Adding People, Partners, and System Users to Business Manager. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Ad Accounts in Business Manager.

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Jon Loomer

MAY 10, 2022

If you run Instant Experience ads, how do you measure success? Facebook has added metrics that may prove helpful. You’ll need to add columns to your Ads Manager report. Click the “Columns” dropdown in Ads Manager and select “Customize Columns.” Let’s go… Access the Metrics.

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Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. You can then select these custom metrics when adding columns to your report.

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Jon Loomer

JANUARY 25, 2023

Conditional formatting was an option within your custom ad reports. This was a super useful feature that allowed you to quickly get visual queues about the performance of your ads. Is it possible this is being moved to Ads Manager’s main reporting interface? It’s… gone. What Are We Losing? Sure, I guess.

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Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. What is Ads Attribution?

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Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected. Do it often and plan to get your ad account, page, or Business Manager disabled.

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Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. CPM (Cost Per 1,000 Impressions) is essentially the cost to show your ads. Average Price Per Ad. So, what will happen this year?

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Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. The quick counterargument would be that you can easily run ads for content creators now. Like… me.

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Jon Loomer

OCTOBER 20, 2020

I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit. My limit is 2,500.

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Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

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Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. My Ad and Parameters.

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Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. Watch it below… @jonloomer Use ChatGPT to generate Facebook ads campaign strategy ideas.

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Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. Facebook reports 51 registrations.

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Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content?

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Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).

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