Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

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Social Media Marketing Social CRM Consultant 127

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JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

Twitter 125

Twitter Metrics Social CRM Consultant 125

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FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

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JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

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MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Case Study Strategy Study 125

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FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Technology should only be determined at the last stage of the planning process. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 117

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MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes.

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Social Media Strategy Statistics Metrics 117

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JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

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SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Thanks for the thoughts and processes.

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Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares.

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Social Media Policies Consultant Social CRM 153

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

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APRIL 1, 2010

Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Telling the right story is a strategy, not a tactic. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

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MAY 11, 2010

A call to action, a “close&# if you will (an ugly word to some social media purists) is still how sales are made – that's how it's been since the beginning of time and that's how it is done today and how it will continue to get done. Maybe you guys have other examples where that is not so. nuff said.

FAQ 137

FAQ Content Consultant Social Media 137

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JUNE 3, 2010

But if you want the healing process to accelerate, if you really give a damn about how you’re perceived in America, it all starts with just two little words: “I’m Sorry.&# This admission begins the healing process and also gives the story no where to go. We’ll forgive Roger Clemens. Same thing with Marion Jones.

Social Media 156

Social Media Strategy Consultant Social CRM 156

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JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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Social Media Strategy Consultant B2B 148

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MARCH 3, 2010

The great promise of online is that for the first time here is an opportunity to take your message to prospects, engage them, lead them on a journey though to first sale, up sales, cross sales, regular sales, retention and finally as a source of referral to repeat the process and grow market share. As Jay Baer recently [.] Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

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Social Media Strategy Travel Team 115

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JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? My take on this on my blog @ [link] 2. Re: the Diesel-cam.

Social Media 133

Social Media Strategy Curation Privacy 133

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APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

Social Media 112

Social Media Strategy Influencer Education 112

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MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example.

Social Media 119

Social Media Strategy Consultant RSS 119

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JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 130

Social Media B2B Company Consultant 130

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SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] Perry Hewitt Agreed on all fronts, and would add a tenth fallacy “You can embark on social media like a close-ended campaign.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 159

Social Media Statistics Strategy Research 159

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SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. I go through this process for my blog on a regular basis (number junkie that I am). link] jaybaer Thanks Jeremy. I appreciate it.

Social Media 141

Social Media Strategy Social CRM Consultant 141

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think? RyanShell Adam Jay This is one of those posts that made me feel sh*t when I saw the headline but GREAT by the time I had finished reading.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. At Holman for example, the majority of our social media conversations are based on helping people who are moving. What a change in the dynamic. As always really enjoyed your post.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

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JUNE 15, 2010

On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. This is a social address book, and social CRM application at each extreme. Just an example.

Social Media 153

Social Media ScoutLabs Company Consultant 153

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SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Seems like the same arguement being used against social media. Do You Have the Guts to Expect Social Media Failure [.] Any thoughts? Failure may happen. Thanks Jay.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. So too with email.

RSS 128

RSS Research B2B Consultant 128

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MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). But that still costs money.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

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AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

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Social Media Strategy Comments Course 130