Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. – Adam. Add local content. Russia likes Vkontakte.ru

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

AUGUST 28, 2012

As a marketer I appreciate the use of a call to action to increase activity and engagement. Here are some more recent examples. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong.

Sports 116

Sports Team Facebook Feed 116

Adam Sherk

NOVEMBER 1, 2012

I asked her to share some examples and tips here. Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. – Adam. Ironically, more than you may realize.

Startup 117

Startup Campaign Tips Reputation 117

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

NOVEMBER 9, 2010

Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words. For example: Kibosh is an old Gaelic word referring to the Irish funeral practice of putting a black cap on the deceased. So to “put the kibosh&# on something is to declare it as good as dead.

Press Release 146

Press Release News Publishing Study 146

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

JULY 15, 2013

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. But still a strong presentation. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Adding a few meaningful tags is fine, but news sites in particular have a habit of taking this practice much too far.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JULY 30, 2009

Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later The Most Overused Buzzwords and Marketing Speak in Press Releases Where Do You Want Your Social Media Press Releases to Live? Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam. Watch and judge for yourself. And you are absolutely right.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Cross-network promotion. For publishers with multiple titles cross-network promotion is an excellent tactic. Widgets and badges.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. So the highlights help to offset pages with more witty, print-style headlines. Related posts: Google News Wants Title Tags to Match Headlines?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MARCH 16, 2010

For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. Last week in Wichita KS I did some examples using Twitter and YouTube+twitter and showed how that worked.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

News 149

News Module Widget Facebook 149

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

OCTOBER 8, 2009

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Or for example in photo galleries the first slide may appear on a different URL when you go back to it via the “previous” button. Repurposing content in new packages.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JUNE 5, 2009

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank.

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

AUGUST 4, 2010

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort. Time appears to have the most active profile.

Digg 134

Digg Sites News Activities 134

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

News 136

News List Twitter Sites 136

Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans.

News 104

News Engagement Facebook Press Release 104

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ? News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ? News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

AUGUST 20, 2009

I went looking for an updated story in Google News today and was able to find an example. Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users.

News 101

News Google Syndication Press Release 101

Adam Sherk

MAY 13, 2009

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

OCTOBER 20, 2009

Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. Related posts: Where Do You Want Your Social Media Press Releases to Live? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

SEPTEMBER 3, 2009

For example the Charlotte Observer is likely to be given more weight on stories about North Carolina. Google News uses “Citation Rank” to try to determine the original source (i.e. a lot of subsequent articles linking to a particular source or referencing it within editorial text).

News 158

News Google Tips Press Release 158

Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

Adam Sherk

JUNE 30, 2009

Beyond that, there are steps that publishers can take to help reduce the risk of being outranked for their own content: Require partners to link back to the original on every syndicated article, for example: This article originally appeared on Example.com: [direct link, ideally with the headline as the link text]. 5 out of 50?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. However long-term it is much better to strengthen your own domain as opposed to someone else’s.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 104

News Publishing Google Press Release 104

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss But for a variety of business, technical or editorial reasons, sometimes publishing the same content or resolving the same page on more than one URL simply can’t be avoided.

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Issues Publishing URL Syndication 100