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How to use brand safety tools to protect your brand’s reputation

Sprout Social

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

For example, actor Daniel Dae Kim uses a Twitter mention to bring Nike directly into his conversation: Thank you, @nike. You will get a notification for each new mention your brand gets. You can also go to the Mentions tab in Notifications to view all your brand’s Twitter mentions. Hashtags or keywords. Then, click Tweet.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.   Threads tags are hashtags — with a twist. Buffer users are big fans of the platform, too.    3.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.