Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. link] If you're not sure, Ask Marsh!

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Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Content Analysis Sports 120

Visually SM

JULY 27, 2020

However, there are a couple of unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. You can even turn your messages into action items to create workflows or reminders around your social activity.

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Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JUNE 22, 2010

How big a role social media will play in a company's success will be determined over time. And perhaps one day if everyone is using social media, we might not be as passionate about it as some of us are today. I remember when the pop rock group The Pixies were the darlings of the underground alternative rock scene.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. We were on a WebEx with a client and their PR firm, they were so called social media gurus. What do you think? And more importantly, haven't the new strategic caretakers of a brand become the customer?

Questions 160

Questions Social Media Consultant Education 160

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools.

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Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly).

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

Oktopost

JULY 27, 2021

For example, if you sell CRM software, you shouldn’t only place ads or write keyword-optimized content around CRM. In our example, lead nurturing is a pain point for someone who uses a CRM for B2B lead generation. When your ideal customer asks, “Hey Google, who has the best Social CRM?,”

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

DECEMBER 4, 2012

Frequent best-of honoree Kristi Hines provides an outstanding list of general social media tips (e.g., “Cross promote your social profiles. Look for opportunities to add links from one social profile to others. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Social Media ROI Measurement Guides.

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Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 31, 2010

I’ve seen some linkedin groups with great discussions. Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). How can I help you?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Seems like the same arguement being used against social media. Do You Have the Guts to Expect Social Media Failure [.] Any thoughts? Any thoughts? Failure may happen.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. This is a social address book, and social CRM application at each extreme. Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. Wisely improve the present, it is nike dunk low thine.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 8, 2010

It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. For example, if you want to promote new products, you can use Comm100 Newsletter. It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't. Great post.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. dell is one example. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

I want control over how I present who I am, and Facebook is the new hottest method. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I want control over how I present who I am, and Facebook is the new hottest method. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post?

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Social Media Tools.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. What great examples of businesses doing this well do you have? He’s awesome, if you ever need any help in those areas).

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 2, 2010

link] jaybaer I continue to quote you in every presentation about making friends you wouldn’t have had. I don’t share the exact same stuff on Twitter that I do on Facebook, for example. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Companion blog post.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

SEPTEMBER 21, 2010

I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I was really selective about what to attend, and used those periods when I wasn't in a panel to meet people, build connections, have fun, and get a tan – I put a big emphasis on the social aspect of the event. Maybe next year.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

[link] #news #socialmedia [link] JobShoots Are You Slow Enough to Succeed in Social Media? link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay.

Social Media 159

Social Media Strategy Affiliate marketing Company 159