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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. The sole link in the article does not have a “nofollow” attribute added to the link. Why I have a problem with this.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content.

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How Google Finds and Penalizes Advertorials

Bill Hartzer

No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials. Take a look at the example below. How Google Identifies Advertorials.

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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. Sincerely, Google Search Quality Team.

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SEO in 2018, Which Practices You Should Avoid and Why.

Social Media Marketing

In order to achieve success in the SEO world, it's important to stay updated on Google's changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online. SEO is a never-ending race and marketers and bloggers know that. How do they work?”

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. But What About Nofollow? External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse).

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