Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Examples 62

Examples B2B ROI Analytics 62

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Misfits Market’s #MisfitMemos series.

Examples 96

Examples CSR Airlines Collaboration 96

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 116

Strategy Content How To Marketing 116

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Developing great, effective content requires investment in time and resources.

Consultant 268

Consultant Social Media Content Marketing 268

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. Take Well+Good for example. But don’t just take our word for it. The best part? Ready to create a shoppable Instagram feed? 2: Well+Good.

Feed 56

Feed Feedly Instagram How To 56

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Marketing Atlassian Team 113

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. For example, Saie has over 146,000 followers on their Instagram accounts, and What’s Gaby Cookin has an impressive 865,000 followers on hers.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics.

Features 169

Features Marketing Statistics Template 169

Kikolani

OCTOBER 12, 2012

The Resources Mashup. Content Curation: The Ultimate Guide – Content curation can be used as a significant part of your marketing strategy, and can yield a lot of benefits if you do it right. Here are some great tips and examples of video content that actually works. Blogging / Content. Here’s how.

Mashup 124

Mashup Resources Directory Remix 124

Kikolani

APRIL 12, 2013

The Resources Mashup. 9 Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. This Week on Kikolani. Blogging / Content. Business / Career.

Mashup 124

Mashup Resources FeedBlitz RSS 124

The Realtime Report

FEBRUARY 20, 2024

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

Industry 91

Industry Video Sports Compete 91

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 106

Instagram Facebook Marketing Features 106

Kikolani

JUNE 1, 2012

The Resources Mashup. Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. Blogging / Content.

Mashup 115

Mashup Resources Klout RSS 115

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

Strategy 131

Strategy Content Curation Press Release 131

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Some brands (usually commerce brands!)

Curation 68

Curation Feed Feedly UGC 68

Kikolani

MAY 3, 2013

The Resources Mashup. The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Featured Post. Of course, there are many more awesome blogs out there. Blogging / Content.

Mashup 130

Mashup Resources Products Press Release 130

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Aim for three to five in each post. Eliminate spammy or banned ones.

SEO 154

SEO Social Media Strategy Hashtag 154

Kikolani

DECEMBER 7, 2012

The Resources Mashup. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. 10 Effective Marketing Strategies for New Freelance Writers – Which marketing strategies work for new freelancers? Blogging / Content.

Mashup 122

Mashup Resources Remix Google Reader 122

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Engagement 105

Engagement Tips Loyalty Metrics 105

Kikolani

MAY 17, 2013

The Resources Mashup. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Featured Post of the Week.

Mashup 134

Mashup Resources Google Domain Name 134

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Kikolani

JULY 1, 2011

The Resources Mashup. The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. The freelance writer’s guide to Internet research – not a bad resource for bloggers or writers in general. Blogging / Writing.

Mashup 136

Mashup Resources RSS SEO 136

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Naturally expand beyond social marketing.

How To 106

How To Marketing Collaboration Influencer 106

Kikolani

NOVEMBER 2, 2012

The Resources Mashup. 7 Outstanding Example Presentations Using Prezi – Want content beyond text? See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. Track these 6 key metrics for measuring marketing effectiveness. Blogging / Content.

Mashup 117

Mashup Resources SEO RSS 117

Kikolani

SEPTEMBER 30, 2011

The Resources Mashup. 30 Best Examples of New Web Interface Design – Below are 30 amazing examples of new web interfaces and how you can jump ahead of the curve in your own designs. Fetching Friday – Resources Mashup, November Discounts & Life on Facebook. Blogging / Writing. Graphic Design / Web Design.

Mashup 126

Mashup Resources Facebook Press Release 126

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2 billion in revenue in 2023. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Kikolani

JULY 8, 2011

The Resources Mashup. 12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! 70+ inspirational examples of websites designed with HTML5 – want to know the power of the new version of HTML? See some great examples. Blogging / Writing. Photo of the Week.

Mashup 142

Mashup Resources RSS SEO 142