Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

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Strategy Brands Content UGC 120

agora pulse

DECEMBER 11, 2020

Compared to average organic reach on social media, which is typically around 5% for Facebook, email gives your brand a much better chance of making a connection. Average conversion rates for email marketing are at least 3X higher than those for social media. Get More Mileage Out of UGC. 3X higher conversion rates.

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Campaign Social Media UGC Marketing 150

agora pulse

NOVEMBER 23, 2020

Example: social media management calendar. Whenever I create a new calendar for Facebook posts, I first do a little research to see whether there are any relevant holidays or events going on that could tie into any promotions. Use Stories to feature UGC, big announcements, and exciting products.

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Facebook How To UGC Social Media Management 166

Buffer Social

NOVEMBER 13, 2023

  The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day.

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Examples Campaign Discount Marketing 92

agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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UGC Social Media Content Notification 122

Keyhole.co

SEPTEMBER 13, 2023

To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool. Keep an eye on the Discover page to stay updated on current events and challenges. You can also use social listening tools to monitor online conversations. Engage with audience comments and UGC regularly.

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Hashtag Trends UGC How To 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Keep it simple Your social media management workflow should be designed with simplicity in mind.

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Template Templates Social Media Tips 135

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Can you help?

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Social Media UGC Adwords Influencer 132

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 123

Pixlee

DECEMBER 13, 2021

Incorporate Community Through User-Generated Content (UGC) . UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages). Practice Actionable Social Listening. Let your customers contribute to building your brand strategy.

Strategy 52

Strategy UGC Brands Apparel 52

agora pulse

MARCH 12, 2020

Related post: Instagram 101: What Every Smart Social Media Manager Needs to Know. Consider: Special events. User-generated content (UGC). Again, doing this is much easier at the beginning of the month when you can lay everything out in front of you and align it with your core social calendar and brand goals.

Instagram 98

Instagram Tips Template Templates 98

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). No, TikTok isn’t just for teens anymore. Answer Tea.

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UGC Hashtag How To Meme 139

Keyhole.co

SEPTEMBER 12, 2023

If used properly, the right hashtags: Make it easy for interested viewers to discover your content Boost visibility and views on TikTok Heighten the chances of going viral Regularly monitor “ Discover ” or “ For You ” sections on TikTok to identify trending hashtags related to current events, challenges, popular songs, and other viral content.

Tips 52

Tips How To Hashtag Authentication 52

agora pulse

DECEMBER 26, 2019

Hashtag the event you are attending/posting from or create a hashtag for an event you have created and are promoting. If you are hosting an event , doing a fundraiser, or coordinating any other effort, talking about your hashtag strategy should definitely be a part of your overall planning. independent #successful).

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Hashtag Tips Instagram Trends 91

Keyhole.co

OCTOBER 20, 2023

Consider investing in a social media management tool that offers posting and scheduling. Getting featured in media or news Up your PR game and try to get featured in media or news. It doesn’t have to be a big media house — it simply should be legit.

Instagram 59

Instagram Badge Authentication How To 59

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

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Report Data Social Media Content 121

agora pulse

JUNE 29, 2020

Regularly promote campus events. You want to give your students a good reason to follow you on social media. Include links in your social media posts about where students can learn more or set up appointments. Share UGC and tag the individuals who created it originally. Regularly promote campus events.

Social Media 104

Social Media Engagement How To Groups 104

Buffer Social

JULY 6, 2017

Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. Mistake 2: Being on all social media platforms. UGC grew our Instagram account by 500% within six months.

Social Media 112

Social Media Curation UGC Instagram 112

Sprout Social

FEBRUARY 15, 2022

Who comes up when you search “social media consultant Houston” or “hospitality social media consultant?” Do you have the skills needed to be a social media manager working solo? – content creation/UGC ads – branding/design – social media help (mngmt, engagement etc.

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Consultant Social Media How To Insurance 104

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Three Brands Trendjacking Right.

Brands 55

Brands Meme Trends UGC 55

Sprout Social

JANUARY 27, 2017

Ensure Consistent Employee UGC. As your organization’s social media manager, you should be gathering content from company events and broader initiatives. Your profiles sound more human, authentic and diverse, plus, your employees feel engaged to the community they are serving. SproutChat.

Company 40

Company Content UGC Authentication 40

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Event planning.

Social Media 40

Social Media Social Media Management Project Marketing 40

Later

MARCH 13, 2019

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays. Instagram Stories Highlights Uses #10: Highlight Your Events.

Instagram 75

Instagram How To Curation Fashion 75

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Sharing UGC . You should always tag those who share UGC originally when you share it with your channel.

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

Social Media Strategies Summit

DECEMBER 1, 2022

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Laurie Roberts , Social Media Manager at Johnson & Wales University. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month.

Content 150

Content How To Film UGC 150

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

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Social Media Management Social Media Tools Price 111

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. Remember to integrate.

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Travel Class Social Media Hotels 40

Sprout Social

OCTOBER 29, 2019

Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. While there are infinite sources of content, as a social media manager, you have to learn how to wrangle them and find the best quality. The solution? Create a content curation system for your team.

Template 46

Template Templates Team Project 46

Hootsuite

APRIL 6, 2023

Why social media is different for banks and credit unions Banking is a heavily regulated industry. Your banking social media strategy is going to need a different touch from, say, a TikTok teen posting their mall haul. Here are a few tips to help you kick off your social media strategy.

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Banking Social Media Tips HootSuite 105

Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Here are a few of the most common goals for social media contests: Increase Social Following. Increase Social Engagement. Photo Contests. million impressions.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

FEBRUARY 22, 2024

Influencer marketing trend analysis Social media users expect brands to read the room. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. You learn to do what they did, but better.

ROI 101

ROI Analytics Influencer Campaign 101

Social Media Strategies Summit

JANUARY 26, 2023

A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager. Facebook currently offers seven post formats: Events: Allow group members to schedule online or in-person events.

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Groups Groups Communities Engagement 237

Keyhole.co

AUGUST 30, 2023

You can align multiple posts with marketing campaigns, product launches, or events. Keyhole offers multiple social media management features and simplifies your Instagram publishing process. Sprout Social Sprout Social is another popular name among brands for social media management.

Instagram 52

Instagram Collaboration Hashtag How To 52

Hootsuite

JULY 24, 2019

The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2) 3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers.

Examples 112

Examples Campaign Facebook UGC 112

Hootsuite

JUNE 29, 2023

Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. Wendy’s currently has 3.9

Reputation 107

Reputation Strategy Brands HootSuite 107

Later

OCTOBER 16, 2020

Later’s social media conference, LaterCon , was a full-day event with 25+ speakers and took 8 months of planning from start to finish! . A Speaker Showcase where we’re inviting YOU to come watch our newest cohort of speakers speak It’s geared toward conference leaders & event organizers who want to: ?

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Conference Instagram Hosting Eventful 82

Oktopost

AUGUST 10, 2023

The good news is that managing all those parts is perfectly possible, provided you’re centralizing everything on an intuitive and integrative social media management platform. Social Listening What are your customers interested in? You can’t unlock a high ROI with a single-faceted approach.

Social Media 62

Social Media UGC B2B Sentiment 62