Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

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Examples Campaign Discount Marketing 92

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Sprout Social

OCTOBER 4, 2023

Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

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Strategy Brands UGC Marketing 123

agora pulse

FEBRUARY 10, 2021

Instagram: Behind the scenes, event and expo photos, collaborations with partners or local businesses. The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. GoPro has always been focused on building a strong community, which in turn delivers jaw-dropping UGC.

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Organization Social Media UGC How To 207

Ignite Social Media

MARCH 19, 2019

For instance, if your brand is opening a new store or hosting an event in a certain place you can pop a location tag onto the content to let viewers know where it’s taking place or encourage them to visit if they’re close to the area. If your audience shares a lot of UGC, your Stories are a great place for those images.

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Instagram UGC Retail Eventful 130

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

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Content UGC Community building Hotels 253

Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Boiling Down Your Promise(s) .

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Brands UGC Apparel Discount 95

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This gets them immense traffic and helps them attract more users.

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Instagram UGC Hashtag Collaboration 52

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

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Strategy UGC Loyalty Sentiment 59

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. ” Hootsuite.

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Strategy Brands Facebook How To 100

Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity. Kimpton Hotels.

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Brands Hotels UGC Apparel 61

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

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Engagement Strategy Facebook UGC 59

Pixlee

APRIL 25, 2019

Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? In-person experiences are translatable to valuable online events. When FOMO Died.

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Communities Geotagging Brands UGC 75

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

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Sentiment B2B HootSuite Retail 95

Keyhole.co

JANUARY 22, 2024

For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC). But before that, ensure your style guide has specific instructions about UGC collection and usage. Mention the color scheme and fonts in the multimedia section, too.

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Social Media Guidelines How To Hashtag 52

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Micro-influencers want to represent brands they already trust, so gifting them is a great way to help them post UGC that is carefully curated and that you can use throughout marketing initiatives. Use an Influencer Management Tool.

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Collaboration Influencer Campaign UGC 98

Ignite Social Media

AUGUST 10, 2017

Prizes include: A trip to Maui (@hyattmaui) for you and your +1, a $5,000 gift card to the retail location where the winning pint was purchased, and Halo Top to sponsor a wish in partnership with The Make-A-Wish Foundation. This is why we're going to help you make dreams come true via @makeawishlosangeles! No purchase necessary.

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Social Media Airlines UGC Campaign 87

Later

NOVEMBER 14, 2018

So to really optimize your Black Friday marketing strategy, it’s important to focus on more than just the one-day event. As such, you’ll want to schedule, post, and engage more often than usual over this period so you can really maximize on the event and reach out to as many followers and potential customers as possible.

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Instagram Tips Marketing UGC 58

Social Media Strategies Summit

OCTOBER 3, 2019

ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. In a similar campaign to GUESS, retail brand Uniqlo partnered with TikTok to launch a hashtag challenge campaign to promote their Spring and Summer 2019 collection. The app’s parent company.

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Brands Meme Hashtag Campaign 114

Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Although still in beta, “Ticketed Spaces” lets brands and creators monetize Spaces events that are held on the Twitter platform. There are several ways to do this: 1.

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Twitter How To Newsletter Fashion 74

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first.

Social Media 97

Social Media Brands HootSuite Policies 97

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They craft campaigns, product posts, and social posts catering to different events or holidays.

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Campaign Social Media Strategy Hashtag 52

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Instagram Trends UGC Meme 85

Hootsuite

OCTOBER 13, 2022

Empathy maps don’t follow a particular sequence of events along the user journey. Create a social campaign dedicated to UGC to foster social proof. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers.

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Template Templates Comparison Survey 95

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. This means that you invite an influencer to take over your Instagram account for a set period of time, like a weekend, or for a special event.

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Instagram Tips Marketing Hashtag 112

Later

MAY 8, 2019

User-generated content (UGC). User-Generated Content (UGC). By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. TIP: Just remember to always follow the rules when reposting UGC. Product features.

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Fashion Instagram Influencer UGC 83

Later

DECEMBER 13, 2019

Goodie bag inclusions, venue partners, or promotional partners for events, activations & experiential are awesome collabs? ? Therefore, any collaboration you do together can be leveraged across many social platforms, email lists, event audiences, blogs, media, and so much more.” . SOCIAL MEDIA.

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Instagram Strategy Collaboration Influencer 75

Hootsuite

OCTOBER 28, 2019

Reformation uses UGC to sell clothes. Turning customers to loyal brand ambassadors is no easy feat—but that’s what California-based retailer Reformation has done on Pinterest and Instagram with its “You guys in Ref” series. But in a shocking turn of events, we can't find Dory. How it works is simple.

Brands 111

Brands HootSuite Instagram Library 111

Sprout Social

OCTOBER 13, 2021

Tommy Hilfiger and a few others are capitalizing on live streaming shopping events (especially since the pandemic). During the event, viewers could add items to their carts for checkout after. Walmart has gone all-in with live shopping events, hosted on their Walmart Live platform , YouTube channel and TikTok account.

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Buy Brands Apparel Content 139

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

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Features Brands Influencer Travel 52

Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Ask for shares: Don’t just stop at having one person enter. Photo Contests. million impressions.

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Social Media How To Directory UGC 40

Sprout Social

SEPTEMBER 7, 2021

By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events. Anheuser-Busch’s #LetsGrabABeer.

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Campaign Social Media Collaboration Apple 136

Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Retail and e-commerce. Pei Wei notes their commitment to natural ingredients in addition to promoting UGC and online ordering. Small and local businesses.

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Instagram Tips Hashtag UGC 111

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win. Link in bio for details!

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Campaign Social Media UGC Metrics 131

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Elevate your best deals, promos and events by featuring them in your bio link and shoppable posts. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. rocking around the christmas tree – ????.

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How To Marketing UGC Campaign 118