Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Their intention is easily seen by even those new to the social networks.

Social Media 60

Social Media Template Templates Training 60

Pam Moore

JANUARY 20, 2016

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look.

Content 133

Content Marketing Education Compete 133

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 249

Social Media B2B Marketing SEO 249

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Marketing 60

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Marketing 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. 5 Steps to Prioritize Social Networks for Business. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Buzz Marketing for Technology

JUNE 27, 2008

He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. You can repurpose it. Source: Scoop.It. Put your spin on the news and add relevance.

Influencer 109

Influencer Social Media Conversation Case Study 109

Socialmedia.biz

AUGUST 31, 2016

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information.

Aggregator 70

Aggregator Flipboard Tweetdeck Content 70

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Upcoming Event. Key Resources.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Diva Marketing Blog

JULY 26, 2012

Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. Whittemore's post ) For me the two driving benefits of social media have always been: 1. Neither of which am I.

Strategy 96

Strategy URL Message Boards Social Networking 96

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. Everywhere you turn, it's content-this, content-that.

Content 167

Content Hubspot Mobile Team 167

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. billion undirected edges, creating the largest social network constructed and analyzed to date. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Networking. Social Networks.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. You can repurpose it. Source: Scoop.It. Put your spin on the news and add relevance.

Influencer 60

Influencer Social Media Conversation Case Study 60

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise Social Computing. event announcements. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

MAY 14, 2010

Crowdsourced innovation social networks. Most of the projects came in for A leading manufacturer and marketer of major home appliances… or This company is one of the world’s most respected leaders in the premium alcoholic drinks business or better yet international humanitarian charitable organization.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. The steps to follow to shut down a social media site without losing all that brand love you have worked so hard to gain are these: A warm look at history of the online community.

Sites 81

Sites Social Media Social Networking Mobile 81

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. When it comes to social media advertising , Facebook is known as the top dog. Job hunting.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 28, 2008

If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. Convergence.

Wiki 189

Wiki Sharepoint Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

But every time I go to an event, I learn better. We look forward to seeing you soon on your favorite social networking site! -->. Shaking Hands in a Social Networking World. The rise of social networking has led some to worry that it means the slow withdrawal from human interaction for all who participate.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country.

Conference 198

Conference Social Media SEO Marketing 198

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Bare Feet Studios

MARCH 29, 2010

In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase? UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace.

Social Media 51

Social Media Upcoming Software Conference 51

Bare Feet Studios

OCTOBER 21, 2009

by Roxanne Darling on October 21, 2009 At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has found it can increase conversion rates by two four times on the home page.

Upcoming 43

Upcoming Compete Viddler Conference 43

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Here are some key tips to help you integrate social media into your sales funnel. Step 1: Brand Awareness.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

Comments 83

Comments Conversation Social Media Engagement 83

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

NOVEMBER 5, 2012

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. .

Review 191

Review Press Release SEO Engineering 191

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). networking. social networking. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100