Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. 3 Brands Hosting Virtual Pride Events. Why Brands Celebrate Pride on Social Media.

Eventful 81

Eventful Social Media Education Instagram 81

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 97

Conversation Strategy Social Media Marketing 97

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 104

Marketing Authentication Template Templates 104

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

Eventful 103

Eventful Facebook How To Upcoming 103

Pam Moore

APRIL 7, 2024

Offer training sessions, workshops, and resources to demystify AI and empower them to explore its potential. Host workshops, provide coaching, and lead by example to instill a growth mindset that's primed for success. Supercharge Your Marketing and Business: Dive into AI and Powerful Brand Storytelling Today! 🤝 7.

Team 78

Team Training Resources Collaboration 78

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Construction 118

Construction Marketing Authentication B2B 118

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

Campaign 304

Campaign Brands Influencer Collaboration 304

Ignite Social Media

OCTOBER 14, 2021

incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Resources for Social Media Shops: Facebook and Instagram Shops Pinterest Shops TikTok Shopping Snapchat Shops. #2) What’s more, your Livestream can continue to work in your favor even after the event. 3) AR Integrations.

Trends 181

Trends Hosting Team Resources 181

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. What Is Voice Marketing? What Is Voice Marketing? And voice marketing makes it easy to cater to your audiences on-the-go.

Marketing 82

Marketing Trends Hosting Instagram 82

The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? November 26, 2009.5:10 Theme: Pressrow.

Resources 138

Resources Web 2.0 Startup FeedBurner 138

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 81

Communities Community building Industry Crowdsourcing 81

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 105

Retail Social Media Brands Tips 105

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Training 158

Training Marketing Small Business ROI 158

The Realtime Report

JANUARY 31, 2023

IM Academy Students Focus on Cultivating Mindset and Mentorship at New MMX Academy IM Academy , a provider of online educational resources, launched five new academies in 2022, the most since the platform was established in 2013.

Education 103

Education Travel Energy Eventful 103

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. So, how do you bridge this gap between strategy and execution?

Analytics 137

Analytics Report Social Media Google 137

Hootsuite

JUNE 22, 2021

Combined, they help you properly track, attribute and improve your Facebook marketing performance. Instead of tracking “browser pixel events,” it tracks “server events.”. It improves the accuracy of your Facebook tracking by capturing data that would be lost if relying on browser events alone.

API 93

API Conversation Facebook Marketing 93

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 140

Statistics Social Media Video Marketing 140

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 123

Discount Marketing How To B2B 123

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

Communities 59

Communities Social Media Strategy UGC 59

The Social Media Incubator

MARCH 19, 2014

Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time. Get analytics from your event.

Conference 160

Conference Mobile Upcoming Eventful 160

Sprout Social

JULY 22, 2016

This week at #SproutChat , the community shared their favorite social media marketing resources. A1: @mashable and @techcrunch for tech and marketing news. Social Media & Digital Marketing Strategy Resources. Social Media & Marketing News Social Profiles. u8r7OZtHIv #sproutchat. SproutChat.

Resources 40

Resources Social Media NewsCred Hubspot 40

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually. How are they driving traffic?

Strategy 113

Strategy Content How To Marketing 113

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

The Realtime Report

NOVEMBER 21, 2023

Other benefits to DEI for organizations include greater cash flow and the ability to capture new markets as well as increased profitability. Diverse organizations are also 70% more likely to capture new markets than companies that do not incorporate under-represented groups in their recruitment processes. Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Kikolani

JANUARY 27, 2012

The Resources Mashup. How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. Blogging / Writing. Business / Career.

Mashup 117

Mashup Resources Vimeo RSS 117

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Mary McGuire at the City of Boca Raton, FL, relies on social media marketing thought leader Matt Navarra’s newsletter, The Geekout , to stay ahead of the curve. Either way, you must leverage tools and workflows to ensure maximum productivity.

Team 187

Team How To Social Media Management Trends 187

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

Engagement 101

Engagement Tips Loyalty Metrics 101

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Kikolani

MAY 11, 2012

The Resources Mashup. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo?

Mashup 113

Mashup Resources SEO RSS 113

Buffer Social

NOVEMBER 14, 2023

Define your member growth journey One of the first questions I always get about starting a paid membership community is: Which platform should I use to host it on? Students have the opportunity to connect with others both in an asynchronous community platform and in live events like monthly office hours.

Communities 97

Communities Social Media Tips Education 97