Sprout Social
APRIL 25, 2024
This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more. Use these templates to take your time back, so you can focus on conducting analysis and delivering recommendations. Social media metrics map There are hundreds of social media metrics you can report on.
Sprout Social
MARCH 7, 2022
The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.
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Sprout Social
FEBRUARY 8, 2021
In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. VoC stage 2: Analysis.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see.
Webbiquity SMM
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Sprout Social
DECEMBER 9, 2020
In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.
Pam Moore
APRIL 6, 2019
Social media is equivalent to one big fat focus group that never sleeps. How to test different marketing call to actions, offers, events, milestones. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.
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