Small Business Mavericks

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3 Keys To Effective Social Reputation Management

Small Business Mavericks

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management.

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Factors That Hurt Your Reputation Online

Small Business Mavericks

Do you know how your reputation is perceived online? Customer treatment – If you consistently deliver bad service or treat your customers badly, that will hurt your reputation. Social media persona – Do you use social media as yourself or do you use an alias. They are not trivial matters.

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New Search Engine For Vets | Small Business Mavericks

Small Business Mavericks

Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years.

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Build Your Social Media Plan From Your Core Strengths

Small Business Mavericks

There is a lot to be said for search engine optimization and paid advertising. But social media is a two-way conduit that requires your interaction. What matters is that you use social media as a strategy. If you set a plan before you start talking you’ll have a much more focused social media presence.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Sorry, but the search engine ranked ninth. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria.

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Why You Should Link To Social Media

Small Business Mavericks

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Social Media As SEO.

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What's The Best Discovery Engine? | Small Business Mavericks

Small Business Mavericks

» What’s The Best Discovery Engine? Until Bing called itself a “decision engine,&# not many people had heard that term. And I’d wager to say the same thing about “discovery engine,&# though I like that term. Social bookmarking has become a very popular way for many people to find new websites.