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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website. No problem, right?

SEO 239
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Campaign 140
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

If you’re not able to dominate the SERPs organically then you can pay Google (or any other search engine) to display links to your content in the paid portion of the search results. ZMOT – Paid. It can also help customer make decisions as they are searching for products and reviews.

Wiki 178
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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Fans With Benefits: Add Value On Your Facebook Page

Firebelly

People are on Facebook to primarily interact with their family and friends - not your brand. They will , however, if you give them a reason to do so and add value to their lives and online experience.

Facebook 132
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Ball Memorial Hospital's Facebook Nightmare

Firebelly

Given the topic, I'm left to wonder if any response would have doused the fire?

Facebook 216
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5 Social Marketing Stories You Need To Read This Week

Firebelly

The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.