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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Let’s kick things off with Harvard College , which has the best reputation of any university on the planet, according to the Times Higher Education World Reputation Rankings. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” Harvard College.

Education 162
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.

Nielsen 140
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Best Social Media Monitoring Tools

Bill Hartzer

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152
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News Search and Web Search

Proactive Report

There are some distinct advantages to having your news releases found via search engines: You know they are interested in that subject because they asked for it by keyword. In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines.

News 56
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The Top 10 Marketing Attribution Software Solutions

Oktopost

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. Nielsen Visual IQ. It offers a wide array of features, high level support, fraud detection tools, and a reputation for outstanding accuracy.

Software 103
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.