Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. OptimizeBook.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? These days however, it can mean a whole lot more. My WebCareer.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JUNE 6, 2017

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. Tips to create and monitor your brand on social media.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Engineering Manager, LinkedIn. Look at social media networks for the movers and shakers and learn from them. Use social media to educate yourself on where you want to be, not just where you are. Social media isn’t about you.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. I work with a talented team of community managers and I know many more through speaking, conferences and social media. To tell great stories you have to stop having your community managers produce your content. Not always.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

JUNE 14, 2011

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic.

Virtual World 136

Virtual World Collaboration Education Curation 136