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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. This patented capability helps companies discover new competitors and create winning competitive SEO strategies.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

To capture every business opportunity on social media and bond with your audience, sign up for your free trial today! Brandwatch The second social listening tool worth considering is Brandwatch. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Young people of the new WWW generation snuck in whenever, wherever, and on whatever they like. Previously, to have a mobile phone, you needed a large bank account.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. That’s what’s new: a significant leap in efficiency. All sites will have to display on mobile devices.