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Twitter Scales Back Recommended Tweets in the Main Feed due to Engagement Impacts

Social Media Today

Twitter's trying to build a more effective recommendation and discovery system - but it has its work cut out for it.

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Twitter Adds New Feed Sorting Options to Communities

Social Media Today

The option could help to improve Communities engagement, by highlighting the most relevant discussions for each user.

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Twitter Testing New Search Prompts Above the Main Feed in the App

Social Media Today

The test will provide more overt Twitter search prompts, which could increase engagement in the app.

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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. LinkedIn’s carousels might be your one-way ticket to higher engagement! Episode Summary. Meet Caitlin.