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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235
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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. “Brands spent a lot of time and energy in 2011 building up their fan base, and fan acquisition was a top goal for many brands,” Debra Aho Williamson, principal analyst at eMarketer, told AdAge.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

That said, surveys also show that 77% of employees are hesitant to be brand champions on social media. Of course, the social media policy also aims to prevent as much as is feasible, negative sentiments that result from actions by employees towards the company. Moreover, those posts made lead conversion 7 times more likely.

Policies 146
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How to Uncover Meaningful Social Data

Convince & Convert

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148
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Understanding and exploring core social media features

Sprout Social

Analyze conversations around your brand and industry to identify trends and understand sentiment. Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool. And don’t forget about social listening.

Features 101
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Set Up an Online Reputation Management Strategy That Wins You More Sales

agora pulse

You’re alerted of every new review and can reply to all of them from your Bright Local dashboard, regardless of the platform it came from: It also helps you generate more reviews by creating engaging customer surveys that facilitate cross-platform reviews from happy customers: ReviewTrackers for SaaS Platforms.