Remove Communities Remove Energy Remove Sentiment Remove Survey
article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126
article thumbnail

Creating Women’s History Month social media ideas that resonate

Sprout Social

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. Petersburg College, Women’s History Month is a source of energy and pride. After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation. Get started on saving time and energy on your social media management!

Twitter 129
article thumbnail

What Are the Top Social Media Platforms for SMBs?

Later

But where should you spend your energy? For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. But there are a number of considerations when choosing which platform (or platforms) to invest your time and energy.

article thumbnail

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. When it comes to communicating with a brand, 9 out of 10 people have used social media. of people surveyed, social media is their top choice for customer care.

Banking 40
article thumbnail

Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

When things are going well, you can use audience sentiment data to identify what customers are loving. Social and community forums, on the other hand, are typically managed by marketing. Combine progress toward KPIs with qualitative data from review sites and social listening tools to paint an accurate picture of consumer sentiment.

Strategy 112
article thumbnail

Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

If your brand already has high favorable sentiment, you are ahead of the game. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In her case, it is an awesome brand with very high positives. Aloha, Share/Bookmark Thanks for reading!