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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 138
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Manage your brand reputation. Who is a Brand Ambassador?

UGC 52
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Manage your brand reputation. Who is a Brand Ambassador?

UGC 52
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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

Not like it threatens my life or heaven forbid, it involves manual labor, but aspects of it can certainly be a drag on my psyche, my energy, and my hope for humanity. Reputable news outlets, government agencies, and academic institutions are typically more reliable than unknown or biased sources. I have a difficult job.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

It’s also important for maintaining the brand’s reputation. Content creators and marketers love style guides. Enhance brand reputation. This can attract new patients, enhance your reputation, and increase public trust. It helps protect an institution from legal risk. Win, win, win! Need examples?

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0.

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