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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education. Social media isn’t all memes and arguing politics.

Education 111
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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. A high engagement rate can serve as social proof that your brand attracts happy, loyal customers.

Instagram 127
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What Are the Best Times to Post on Social Media?

agora pulse

The right time to publish depends on several factors, including: Your brand’s industry. The social channels you use. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Use a social media tool.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. How much wiggle room do you have when it comes to repurposing memes?

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How to Succeed with B2B Facebook Ads

Oktopost

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

B2B 118
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14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

population use social media, and regular usage has spiked this year in large due to the global pandemic. Now, people are using social media to educate themselves about what’s happening in the news, find information about local establishments, keep themselves connected to friends and family, and more.