Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Bill Hartzer

NOVEMBER 6, 2023

Of the respondents, it was discovered that a significant 30 percent of teens cited “social media influencers” as their primary source of inspiration, closely followed by “successful businesspeople,” also chosen by 30 percent of participants.

Influencer 95

Influencer Social Media Survey Construction 95

Hootsuite

AUGUST 22, 2023

Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people. We’ve done experiments on how social media impacts traditional SEO , but this is the first to look at social media SEO specifically. No, thank you!

SEO 89

SEO Social Media HootSuite Instagram 89

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Let’s break down the recipe for Tabs Chocolate’s social media marketing success. Want to find the best marketing channels for your brand?

Social Media 59

Social Media Strategy UGC Influencer 59

Socialized

FEBRUARY 10, 2021

Social Media is a jungle of millions of people who are ready to connect to you. But as a business organization, you must be aware of the audience you are connecting to have a well-maintained relationship. How to decide an appropriate persona of the customer and myself for using Social Media? So read and find out.

Questions 130

Questions Social Media Social Networking Metrics 130

Mindjumpers

OCTOBER 27, 2014

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Weibo users tend to be 20- to 40-year-old, well educated people with an above average income. ECIS2014 – New Views on Social Networks. Fans’ economy.

Platform 251

Platform Social Media Overview Social Networking 251

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 93

Social Media Health Care Tips Policies 93

Hootsuite

MAY 28, 2020

Social media demographics change constantly. In short, the Twitter population is younger, wealthier, and more educated than the average American. Twitter defines mDAUs as “people, organizations, and other organizations… that are able to show ads.”. What age group is Twitter most popular with?

Social Media 145

Social Media Twitter HootSuite Marketing 145

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Survey Influencer Buy 140

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Learn how to generate and nurture leads and win business using social media. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

Banking 105

Banking Social Media Tips HootSuite 105

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Training 118

Training Course Resources Social Media 118

agora pulse

JUNE 5, 2019

That’s now the official Social Media Day adult beverage. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. You see, in the U.S.

Social Media 167

Social Media How To Eventful Syndication 167

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We asked them all the questions you’d expect about social tactics and strategies and results. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Hootsuite

MARCH 11, 2020

Use them to narrow down your targeting efforts—and boost your social impact. LinkedIn education demographics. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. LinkedIn education demographics. Source: Digital 2020.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. Organizations with higher engagement rates deal with less turnover because their employees don’t feel the same need to look for a new job.

Engagement 62

Engagement Social Media How To Curation 62

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. More faces at your open house?

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. When I first started working on social media and influencer marketing for them, it was just bloggers.

Groups 100

Groups Groups Influencer Case Study 100

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media. That’s all a great start.

Strategy 145

Strategy Social Media Organization Education 145

Later

AUGUST 4, 2021

For non-profit organizations, social media is an essential tool for driving community engagement and brand awareness. According to a 2019 report from the YMCA , 33% of young people (aged 18–38) show support for the causes they care about by sharing them on social media. Educate people about your cause and mission.

Social Media 92

Social Media Strategy How To Instagram 92

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Platform 84

Platform Social Media Insurance Education 84

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Social Media 143

Social Media HootSuite Education Social Media Management 143

The Realtime Report

AUGUST 27, 2012

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.”

API 178

API Education Social Media Research 178

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Facebook Groups. Set social media goals.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. What is a social media benchmark?

Social Media 120

Social Media HootSuite Real Estate How To 120

Hootsuite

JULY 19, 2023

Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. What are social media recruiting tools? You got this!

Social Media 75

Social Media Tools HootSuite Hashtag 75

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161