Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

Industry 235
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6 Ways to Create Marketing Content That Stands Out From the Noise

Social Media Strategies Summit

The amount of digital content people consume has never been higher. Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. We can only expect this number to grow as more content becomes available. Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers.

Content 220
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped

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10 Questions You Should Ask Your Social Media Manager

Ignite Social Media

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with. The key is to be willing to ask questions – the right questions, that is.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips

The Realtime Report

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. By. Youssef El-Mansy. As the two biggest shopping days of the year, Black Friday and Cyber Monday rightfully receive a lot of attention in our business. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . It feels like it could be a doozy. . Global supply chain challenges are causing significant inventory gaps for some. . A tight labor market causes other delays, shortages, or increased prices. .

More Trending

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What if the Facebook Algorithm Went Away?

Ignite Social Media

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. While this may seem a reasonable and nuanced approach, the impact on social media marketing would be profound. In fact, it would likely be the single most significant change we’ve seen at our social media agency in over a decade. .

Facebook 161
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Transformational Conversations with Toi B. James #MindfulSocial

Janet Fouts

In our disconnected world, it’s harder than ever to have a conversation that allows participants to truly understand each others’ perspectives. Especially if we are not seeing each other eye to eye. When we come to a real meeting of the minds, it can transform the relationship and the perspective that each brings to the table. So how do we learn to have these transformational conversations?

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Challenges of Building a Persona at a New Startup

Audiense

When many people dream up the idea of starting a new business venture or a company, they do so with a lot of fear and agitation and it is natural to feel so.

Startup 156
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Facebook Adds New Certificate Courses in Marketing Analytics and AR Creation

Social Media Today

Looking to up your digital marketing skills and qualifications, and give yourself a leg-up on the competition?

Course 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

SEO 145
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How to Build a Lead Qualification Framework

Oktopost

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

B2B 135
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How Many Followers Do You Need to be Verified on Twitter?

Audiense

Twitter is a powerful way to give your business or brand a voice, but there are lots of other voices to compete with on the platform. In fact, about 6000 tweets are sent every second, meaning each of your tweets is just a drop in the ocean. Luckily, Twitter has a way of helping authentic and coveted profiles stand out – a verification system.

Twitter 130
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Google's Latest Update: Have You Adapted Your SEO Strategy Accordingly? [Infographic]

Social Media Today

Have you noticed a drop in your search traffic? Check out this overview of Google's Core Web Vitals update.

Google 212
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Experiment: How Many Instagram Hashtags Should You REALLY Use?

Hootsuite

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post. Source: @creators.

Hashtag 145
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What is employee advocacy and does it really work?

Sprout Social

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.

Training 124
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Your Own Content to Educate Instead of Spreading Hatred Through Facebook

WebInKnow

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.

Education 120
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YouTube Shares New 'Shorts Report' to Highlight Key Content Trends and Tips [Infographic]

Social Media Today

The latest version of YouTube's 'Shorts Report' includes a range of creation tips and notes.

YouTube 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful.

HootSuite 116
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3 months into testing our TikTok marketing strategy: Here’s what we learned

Sprout Social

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. A social media company’s social team testing a new social channel is incredibly meta.

Strategy 117
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‘Sleepy Joe’ Trended After Biden Appeared To Nod Off During Climate Conference

Forbes Social Media

We've probably all been there at some time – dozing off briefly in school or during a presentation at work.

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Google Adds New Business Display and Connection Options for the Holiday Push

Social Media Today

The new tools will give you more ways to control how your brand listings appear in Google's apps.

Google 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Medium Reveals Writers Challenge Winners; “Death” Most Popular Prompt

The Realtime Report

Medium Reveals Writers Challenge Winners; “Death” Most Popular Prompt. Medium announced the winners of this year’s Medium Writers Challenge. Judged by Medium editors, writers, and others including Natalie Portman , Roxane Gay , Imani Perry , Susan Orlean , and more, the competition leaned heavily into Medium’s ethos of “good ideas can come from anywhere.

Meeting 91
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#405: Overcome Overwhelm & Secrets To Being Your Own PR Rep

Amy Porterfield

Stop Stressing And Start Living Have you ever seen a bright and up-and-coming entrepreneur featured in your dream publication…and felt that tight knot of envy form in your stomach? Well, bid that feeling farewell, my friend. Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of […]. The post #405: Overcome Overwhelm & Secrets To Being Your Own PR Rep appeared first on Amy Porterfield | Online Marketing Expert.

Features 107
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4 Smart Ways to Drive Social Media Conversions

Pam Hughes

4 minutes. Many businesses have adopted social media marketing as a part of their digital strategy. Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate?

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Instagram Post Preview Cards are Back on Twitter

Social Media Today

Now, you can re-share your IG posts in your tweets, with new tweet cards showing a preview of the post.

Instagram 215
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Your Guide to Shopping & E-Commerce on Social Media

Likeable

One of the fastest growing verticals within social media this year is e-commerce. Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Integrating social media and e-commerce is a longstanding opportunity that brands have been dying to take advantage of.

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Sprout Social Announces New Integration with WhatsApp Business

Sprout Social

The added integration now makes Sprout one of a select number of global providers with combined Facebook, Instagram and WhatsApp Business messaging solutions. Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Fast, simple and convenient messaging options have never been more important to consumers and WhatsApp is the messaging platform of choice for more than 2 billion peop

API 105
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Some NFTs Hurt The Environment. Burly Bears Are Designed To Help.

Forbes Social Media

A lot of NFT projects cause environmental harm, through the mining of Ethereum. Burly Bears, a new collection of 6,601 bears of six species, is aimed to eliminate the stigma that NFTs are bad for the environment by donating a lot of its profits to charities that are set up to save species of bears.

Project 104
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Facebook Expands Climate Science Center to More Regions, Ramps Up Climate Misinformation Detection

Social Media Today

As world leaders discuss the next steps on tackling climate change, Facebook is looking to up its own contribution to the broader effort.

Facebook 182
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Tamara Dopwell Social Entrepreneur Shares Her Personal Stress Hacks

For Real Social Workers

Taking care of one’s wellbeing is a vital part of a healthy life. Many strive to maintain the appearance of what is culturally expected. We see this striving especially during the holiday season. Women and men chase their idea of perfection. It starts with the decorations. Then moves to the perfectly baked turkey with all the perfectly dressed trimmings.

Energy 98