Sat.Apr 10, 2021 - Fri.Apr 16, 2021

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Will Clubhouse be the Next Apple?

Webbiquity SMM

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

Apple 215
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Mindfulness Without the Bells and Beads- #MindfulSocial with @mindfulclif

Janet Fouts

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title. Mindfulness without the bells and beads because, like him, I’ve learned a lot about the value of these skills for productivity, and wellbeing, As scientists study the effects of these practices on our br

Skills 231
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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year.

Strategy 203
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Snapchat Shares Insights on How Users are Planning for Both Mother's and Father's Day [Infographic]

Social Media Today

Snapchat has shared some new insights into how users are planning for both Mother's Day and Father's Day to help marketers plan their campaigns.

Campaign 210
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. Maybe it is an ongoing process and an infinite loop. Having a clear brand image will help you build a strong brand community and your community members will help further strengthen your brand.

Process 161
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Marketing mistakes in working with social media in B2B

Awario

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 184

More Trending

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Instagram Will Enable Users to Choose Whether They Want to Hide Post Like Counts in New Test

Social Media Today

Instagram chief Adam Mosseri has announced a new test that will enable users to choose whether they want to hide post like counts.

Instagram 216
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Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

Ignite Social Media

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed.

Survey 172
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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145
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[PODCAST] Your Brand SERP is your online business card

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Brands 147
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Rise of Social Commerce [Infographic]

Social Media Today

Social commerce is on the rise, with more options available, and more people growing to expect in-stream buying options.

Buy 216
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How to Use WhatsApp for Business: Tips and Tools

Hootsuite

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too. WhatsApp Business was created specifically with small business owners in mind.

Tools 140
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Telematics: Ten Must-Have Features in 2021

The Realtime Report

Telematics: Ten Must-Have Features in 2021. By. Oswaldo “Ozzie” Flores. Vehicle-tracking software has been evolving to a point where real-time data is not only available centrally but easily accessible to a mobile team of drivers and fleet professionals. On-board tracking, video, and sensors are now being combined with AI processors that interpret as well as record the road ahead.

Features 103
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7 Practical Tips to Optimise the Results of Social Media

Razor Social

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have? Optimisation is an ongoing process where you try something, figure out if it works, optimise it further and then either implement it or move on to something else!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Social Media Today

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

Platform 215
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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%). Their trust in a company’s technical experts is even higher (68%).

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Expand Revenue with Niche Audience Intelligence

Audiense

Audience intelligence can tell you a lot about a niche market - from their pain points and challenges to their latest topics of interest. And these are the insights that will shape your marketing strategy and tell you how you can expand your revenue.

Strategy 103
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Nano-Influencer Marketing in 2021

Quintly

While some brands are trying to decide if influencer marketing is relevant for their long-term strategy, early adopters have moved to the next thing: partnering with nano-influencers. Is collaborating with nano-influencers a new trend in social media marketing or the latest fad? In this article, we go through the advantages of such collaborations and how brands or marketing agencies can ensure results.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

Social Media Today

Google is adding some new insight and optimization tools to Google Ads to help marketers tap into emergin trends.

Google 216
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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. This results in work that’s lifeless, repetitive, and entirely predictable.

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Monday Morning Cool Tool: StoryArt

Socialmedia.biz

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending StoryArt, a freemium app for more creative Instagram stories. StoryArt is an Instagram story editor app that offers 2000+ customizable story templates to help you create beautiful collage.

Tools 102
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#372: How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull

Amy Porterfield

How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business. If you’re anything like me you may have fallen for shiny object […]. The post #372: How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull appeared first on Amy Porterfield | Online Marketing Expert.

Cost 114
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Outlines Evolving Approach to Algorithms as Part of New 'Responsible Machine Learning Initiative'

Social Media Today

Twitter has outlined how it plans to address algorithmic performance, including bias, as part of a new project.

Twitter 211
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Everything You Need to Know About Twitter Spaces, the Clubhouse Rival

Hootsuite

Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse, the audio streaming app used by the likes of Elon Musk and Mark Zuckerberg to do live talks (similar to live podcasts). If you’re still waiting for an invite, don’t fret. Twitter has been building its own audio product, Twitter Spaces, and is planning to launch it widely on both iOS and Android late in April 2021.

Twitter 125
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Kevin Bobowski on Empowering Creative Outcomes Over Tactical Activities

Oktopost

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Why should organizations and marketers care about collaboration? Collaboration is one of those “marketing buzzwords” that gets thrown around a lot.

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4 Creative Ways to Use Clubhouse for Marketing

Later

One invite at a time, Clubhouse is positioning itself as an engaging marketing tool for your brand. . The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. Ready to jump in on the Clubhouse action? We’re sharing 4 ways to establish an engaging marketing strategy — this is one conversation you’ll want to tune into!

Marketing 111
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

Social Media Today

Instagram has provided some tips on how brands can make best use of user-generated content on the platform.

UGC 213
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Incorporating Sales Qualification Frameworks in Companies

The Realtime Report

Incorporating Sales Qualification. Frameworks in Companies. Sales success depends on good qualification. Sales qualification is the act of assessing that a product or service is a good fit for the customer. A prospective customer can turn to be an initial customer upon realizing the sale is qualified. On the other hand, the sales qualification framework helps a sales professional conduct a thorough assessment by applying a set of fixed criteria.

Company 91
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Reasons to Avoid Gmail and Outlook for Email Marketing

Oktopost

Everyone has an email address and when getting started with email marketing, so why not just start using your Gmail or Outlook account to send messages? This sounds pretty legit, but if you are about to do so, go through this article and see why every email marketer advises against it. It is very tempting to use free service that you already know how to use.

Marketing 105
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How to find a profitable niche market for your blog

Socialmedia.biz

So, you want to start a new blog? We get it – it’s fun, and you can let your creativity roam free. Plus, you can earn real money with it. But then the reality hits. What should you blog about? Is there a target audience for your blog? Every blogger has asked themselves these questions once. And all of them came to a natural conclusion – you can’t just write about random things.

How To 95
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Child Health Experts Call on Facebook to Abandon Plans for an 'Instagram for Kids'

Social Media Today

A group of child health experts have called on Facebook to abandon any plans for an 'Instagram for Kids'

Instagram 208